Cartoon Network Enterprises and McDonald’s® Launch First Happy Meal® featuring Ben 10 Ultimate Alien

Posted September 09, 2011

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Happy Meal Program Based on Top Boys Brand Currently Available in
North American Restaurants

Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Cartoon Network, announced today an agreement with McDonald’s for a Ben 10 Ultimate Alien Happy Meal program that is currently available at North American restaurants. Based on the top-rated Cartoon Network original series, the Ben 10 Ultimate Alien program will run through September 15, while supplies last, at all McDonald’s restaurants in North America. With a Happy Meal purchase, fans of the boys action series will receive one of six different translucent figures based on ultimate and original versions of popular aliens from the series such as all three ultimate aliens – Humungousaur, Echo Echo and Cannonbolt with their original alien inside – as well as three original aliens – Rath, Armadrillo and Water Hazard with a Ben Tennyson figure inside. This marks the first Ben 10 Happy Meal program at McDonald’s.

“Working with an industry-leader like McDonald’s on this first time Happy Meal program for Ben 10 marks a tremendous milestone for one of our signature brands that continues to grow and perform throughout North America and the world,” said Pete Yoder, vice president, consumer products for CNE. “We’re thrilled to add this program to the robust consumer products line we have built for Ben 10 and debuting this new product for our fans.”

The McDonald’s Ben 10 Ultimate Alien Happy Meal promotion is supported by a number of in-store, on air and online elements to maximize awareness and purchases. In-store elements include customized Happy Meal boxes featuring Ben 10 characters and art, vestibule posters, toy displays, drive-thru translites, pylon signs and coloring/activity pages. Additionally, television commercials will promote the three-week program, as well as banner advertisements and Ben 10-involvement in McWorld®, McDonald’s virtual world at Happymeal.com.

About Cartoon Network Enterprises:
Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks’ award-winning original programming, brands and characters including Ben 10, Generator Rex, Chowder, The Marvelous Misadventures of Flapjack, Adventure Time, Adult Swim and more. CNE also serves as the exclusive global licensing agent for the full portfolio of brands from Spin Master Ltd., as well as Nelvana Enterprises and Spin Master for the award-winning Bakugan brand and the PGA of America for the youth marketplace.
Cartoon Network (CartoonNetwork.com), currently seen in more than 99 million U.S. homes and 166 countries around the world, is Turner Broadcasting System, Inc.’s ad-supported cable service now available in HD offering the best in original, acquired and classic entertainment for youth and families. Nightly from 9 p.m. to
6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animated and live-action series for young adults 18-34.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.

About McDonald’s:
McDonald’s is the world’s leading global foodservice retailer with more than 32,000 locations serving approximately 64 million customers in 117 countries each day. More than 80% of McDonald’s restaurants worldwide are owned and operated by independent local men and women. To learn more about the company, please visit www.aboutmcdonalds.com and follow us on Facebook (http://www.facebook.com/mcdonaldscorp) and Twitter (http://www.twitter.com/mcdonaldscorp). For more information about McDonald’s environmental efforts, please visit (http://www.aboutmcdonalds.com/mcd/csr/about/sustainable_supply.html).

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CONTACT:
Lauren McCabe Cartoon Network Enterprises (212) 275-6882 lauren.mccabe@turner.com