Brandgenuity to Represent Fur Babies World Brand in the U.S. and Canada

Posted January 09, 2018

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Agency to build on UK brand success

New York, NY (January 9, 2018) - Brands with Influence has named Brandgenuity as its exclusive licensing agency of record for Fur Babies World in the US and Canada. The brand has achieved enormous success as a toy line and YouTube series in the UK, where it is marketed as Bush Baby World.

“We are blown away by how this brand has taken off in the UK. Now, with Brandgenuity as our licensing agency and Moose Toys as our toy distribution partner in North America, we are guaranteed to succeed,” said Martin Lowde, Managing Director of Brands with Influence

The Fur Babies World toy line took the UK market by storm in 2017 under the name Bush Baby World. Rebranded for the US market, Moose Toys will launch its master toy line in Spring 2018 chainwide at Walmart, followed by a broader rollout to other retailers. Kids love the Fur Babies as they come alive with wiggly eyes and waggly ears. Kids will enjoy the Fur Babies World website, where they can engage further with the characters they love.

A CGI animated YouTube series tells the story of the characters who protect the Dream Tree, ensuring the magical world they inhabit is kept in balance and that children everywhere enjoy dream-filled sleep. It takes team work, friendships, laughter, problem-solving and care to ensure that the Dreamstars prevail and children everywhere can have wonderful dreams

“This brand has all the ingredients necessary for licensing success,” said Jay Asher, Managing Director at Brandgenuity. “Adorable characters, great stories and true collectability.” Added Asher, “Not to mention, the brand has a new animated series full of comedy and sass. Put these elements together, and we have a runaway hit and a great licensing opportunity!”

Brandgenuity plans to build a robust licensing program targeted at girls, ages 4-10, and will extend the brand into categories including apparel and accessories, publishing, back-to-school, home and more.

For information about licensing Fur Babies World, please contact or 212-925-0730.


About Brandgenuity

Brandgenuity is an award-winning, global full-service brand licensing agency based in New York with offices in London, Munich and Hong Kong. The agency is ranked amongst the top 15 licensing agencies worldwide. Brandgenuity extends famous and iconic brands into new categories to build awareness and generate incremental revenue. A full suite of licensing services includes strategic licensing planning, prospecting, legal support & contract negotiation, retail development and assisting manufacturers in the strategic acquisition of licenses. The agency’s clients include BMW, Anheuser Busch-InBev, Oddbods, Carmen Sandiego, Viacom Network, Arm & Hammer, PUR, Planet Fitness, Hawaiian Tropic, Banana Boat, Playtex, Gas Monkey Garage, MGM Studios, and more. For more information, please visit or at