BEN Group Appoints Tamra Knepfer to Senior Vice President of Greenlight
Branded Entertainment Network (BEN) Group, which connects global brands to consumers through the power of popular entertainment, has appointed Tamra Knepfer to senior vice president of Greenlight, a division of BEN Group and the global leader in rights representation and music clearances. Greenlight represents some of the most iconic names in history including Albert Einstein, Steve McQueen, Marilyn Monroe, Buzz Aldrin, Marvin Gaye, Sophia Loren and Martin Luther King Jr.
In this role, Knepfer will be responsible for leading all facets of the Greenlight business, with specific attention to growing the merchandise licensing business, as well as working with global brands, advertising agencies and other content creators for their iconic rights and music clearance needs.
Knepfer brings over 20 years of experience in consumer product licensing, marketing and business development. Prior to joining BEN, Knepfer ran a licensing and marketing agency, TK Brand Group, and co-launched Knockout Licensing, an agency for high profile properties and winner of multiple LIMA International Licensing Awards.
Knepfer’s licensing career began at The Walt Disney Company, where she managed marketing and licensing programs for the Disney Consumer Products group. Following her time at Disney, Knepfer held various senior-level roles with other major licensors including Sesame Workshop, American Greetings, Rodale and Chorion.
Knepfer will be based in New York and report into Greg Isaacs, executive vice president, product and marketing at BEN Group.
“Greenlight is fortunate to represent some of the most iconic names in history and we are thrilled to have Tamra join the BEN Group team,” said Isaacs. “We look forward to fully optimizing the potential of the icons we represent and accelerating growth of the Greenlight business.”
About Branded Entertainment Network (BEN) Group
The Branded Entertainment Network empowers agencies, brands, publishers, and other media producers to capture the attention of audiences worldwide by integrating premium and timely entertainment content into their communications. From the world’s leading product integration platform (BEN), to the global leading agency for rights and music clearances (Greenlight), Branded Entertainment Network helps elevate projects, amplify brands, and captivate audiences.
Greenlight is an independent rights clearance and licensing agency, providing turnkey start-to-finish project management for advertising agencies and Fortune 500 companies worldwide. For our clients, we manage the heavy lifting associated with rights and music clearance negotiations, procuring celebrity talent and royalty-based merchandise licensing, freeing our clients up to concentrate on their creative concepts.