Beanstalk Partners Ford With AutoOcar to Launch the World’s First Bluetooth Die-Cast Model Car
Hong Kong, 08 December 2010 – Beanstalk, a leading global brand licensing consultancy, has secured an agreement on behalf of its client, Ford Motor Company, with AutoOcar Ltd., a worldwide leader in cutting-edge Bluetooth solutions, to develop the world’s first Bluetooth® controlled die-cast car.
The Ford premium Bluetooth® enabled die-cast car range is due to launch at retail in early 2011 with models for the Ford Focus RS500, Ford Fiesta and Ford Mustang GT at 1:43 scale.
The cars are able to be controlled remotely by iPhone and Android™ phones with Bluetooth® technology and will be available across Asia, Europe and North America. Application software will be downloadable from the AutoOcar portal, Android’s Market and the Apple iTunes Store for the iPhone and iPod Touch.
Josephine Law, Beanstalk’s Director Brand Development, Asia said, “This licensing partnership with AutoOcar supports Ford’s position at the forefront of modern mobile technology. Beanstalk is pleased to help Ford leverage its distinct brand heritage by offering consumers new ways to embrace the brand and its nameplates.”
Jonathan Lee, CEO of AutoOcar said, “We are delighted to work on this exciting technological venture with Beanstalk and to collaborate with one of the world’s leading automobile brands, Ford.”
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with blue-chip brands and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also works with manufacturers to help identify and acquire compelling brands and properties to help them gain competitive advantage in the marketplace.
Beanstalk is the licensing agency of record for 35 world-class brands. The agency has developed thousands of brand extensions in every major product category, resulting in nearly $2.2 billion in retail sales in 2009 alone. Headquartered in New York, Beanstalk’s global reach includes offices in Hong Kong, London, Los Angeles, Dearborn, and affiliates throughout the world. For more information, please visit www.beanstalk.com.
Beanstalk is a part of Omnicom Group Inc. Diversified Agency Services (NYSE: OMC). Omnicom (www.omnicomgroup.com) is a leading global marketing and corporate communications company.
About the Ford Licensing Program
The Ford licensing program is one of the world’s most comprehensive and largest corporate brand licensing programs. Leveraging the distinct heritage of the Ford brand and its nameplates, licensed products provide new ways for consumers to connect with the world’s most recognized automobile brand. With over 300 licensees globally, across multiple categories, from toys and interactive to apparel and accessories, products are sold across retail channels including mass, mid-tier and department stores, specialty retailers, automotive aftermarket and toy stores.
About AutoOcar Ltd.
AutoOcar Ltd. is a subsidiary of the AvantWave Group, a wireless solution company and pioneer in Bluetooth technology, which acts as licensee for leading brands in the automotive industry, including Alfa Romeo, Fiat and Lancia. AvantWave is also licensee for many leading technology brands and is an Apple Authorized Manufacturer and licensee for MFi (Made for iPod and Made for iPhone).