Beanstalk Adds New Partners to Airheads Licensing Program
NEW YORK, December 10, 2012 – Beanstalk, a leading global brand licensing agency, announces the addition of three new exciting licensing partnerships for the beloved candy brand Airheads now partnering with Zazzle, Naui Ollin andIsaac Morris. Partners will translate the brand’s ‘out-of-control’ personality, and colorful and imaginative graphics, to multiple lifestyle categories.
“We are delighted to expand the Airheads licensing program to fun and creative new lifestyle categories,” said Irene Pritchett, Senior Brand Manager at Perfetti Van Melle USA. “These new partnerships will allow consumers to continue to express their individuality and affinity for the brand in new ways. As Airheads enters new categories, licensed products will provide the same emotional connection that consumers already have with the irreverent candy.”
Zazzle, the world’s leading platform for quality custom products, has introduced a full line of colorful new Airheads products across categories including apparel,accessories, social expression, stationery, gift & novelty, home decor, electronic accessories and sporting goods. Products incorporate Airhead’s bold and fresh graphic designs and patterns, while allowing consumers to customize their look by color and style. http://www.zazzle.com/airheads+gifts
Nahui Olllin, famous for its eco-fashionable accessories including the Nahui Ollin candy wrapper handbag, will introduce Airheads handbags to its line of “arm candy.” Made from recycled Airheads candy wrappers, handbags will be available for Holiday 2012 across specialty channels including candy stores, gift boutiques, party supply stores and toy stores. The line will expand toNahui Ollin’s catalog and online site in January 2013.
Leading apparel manufacturer Isaac Morris has developed an imaginative collection of Airheads T-shirts that will incorporate fashionable designs for girls, boys, and juniors. Girls’ T-shirts will be first to market, launching at Walmart for Holiday 2012, with expansion planned at mass, mid-tier, department and value channel retailers nationwide.
“The interest in Perfetti Van Melle’s ever popular Airheads brand remains consistently strong among consumers of all ages,” said Allison Ames, President, North America, Beanstalk. “With over one billion Airheads consumed annually, demand is at an all-time high. We will continue to identify new strategic partnerships that will introduce Airheads to a broader consumer base, as well as provide partners with exciting and creative new assets to leverage for licensed products.”
About Perfetti Van Melle
Perfetti Van Melle USA, headquartered in Erlanger, KY, is the manufacturer of Airheads bars and Airheads Xtremes, the leading kids non-chocolate candy with over 1 billion consumed annually. The company is part of Perfetti Van Melle, a privately owned company and one of the largest and most trusted confectionery and gum manufacturers distributing in more than 130 countries. With over 100 years of experience, some of its brands include Mentos, Frisk mints, Chupa Chups and Fruittella soft-chew candies.
About Nahui Ollin
Nahui Ollin was established in 2003 based on a need Best Items International, LLC saw for green alternatives in fashion accessories. Since its inception, Nahui Ollin acted on their mission to provide ethical and fashionable items to a growing following of ‘conscious’ fashionistas. Designer, Olga Abadi, discovered the ancient Mayan technique of binding everyday materials into handbags at a cultural festival in Mexico. She realized that this process not only prevents the emission of harmful chemicals into our atmosphere by recycling, but also allows for the design of unique materials now classified as eco-fashion. By combining this technique and her eye for design, Olga created the Nahui Ollin candy wrapper handbag. Other accessories in the product line include wallets, headbands, bracelets, key chains and small gifts. For more information about Nahui Ollin and its unique manufacturing process, go to http://www.ollinarmcandy.com.
About Isaac Morris
Isaac Morris Ltd., founded in 1989, is a leading apparel manufacturer specializing in boys and men’s clothing. Through the years, Isaac Morris has gained a reputation in the industry for excellence in quality and value and has established a strong presence in the licensing industry through developed partnerships with top licensors in categories including entertainment, pop culture and sports. Isaac Morris works with outside partners in the fashion workwear, urban outerwear and surf/skate apparel industries.
Zazzle, the world’s leading platform for quality custom products, launched in 2005 and is based in Redwood City, California. As a leading online destination site for custom and popular branded products, Zazzle’s vision is to redefine commerce, powered by the world’s imagination. By using proprietary technology, the site enables individuals, professional artists and major brands to offer billions of unique products for customersworldwide. Zazzle’s rapidly expanding product base includes t-shirts, business cards, invitations and custom gifts. For more information on Zazzle and its customization offering, go to http://www.zazzle.com.
Beanstalk, a global brand licensing agency and consultancy, extends brands through the strategic and creative development of licensed products. The company works with corporate brands, celebrities, entertainment properties, and other high-profile clients to leverage licensing as a strategic tool to enhance brand awareness, increase consumer touch-points, and generate revenue. Beanstalk also offers a breadth of additional licensing services including direct-to-retail programmanagement, license acquisition for manufacturers and TransAct™ licensing program administration. The company is headquartered in New York, with offices in London, Los Angeles, Miami, and Hong Kong, and affiliates throughout theworld. For more information, please visit www.beanstalk.com. Beanstalk is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE:OMC) (www.omnicomgroup.com), manages Omnicom’s holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
About Omnicom Group Inc.
Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.