Alfilo Brands & British Museum Announce Landmark Partnership With Alibaba Group
Deal will see British Museum-branded online licensed products in China
New York, NY, November 3, 2016 (Newswire.com) – The British Museum and Alibaba Group, China’s largest retail commerce company and the largest in the world in terms of gross merchandise volume, have today announced a landmark partnership.
Alifish, Alibaba’s online licensing platform has been named as the British Museum’s e-retailing and merchandise licensing partner in China. The partnership will see a range of British Museum licensed products made available to consumers in China in a British Museum-branded online store on Alibaba’s popular online marketplace Tmall.com. Additionally, Alifish will provide e-retailing and data mining support to British Museum so their licensed product mix can be perfectly tailored for the Chinese market. A range of physical retail outlets will be launched by Alfilo Brands – a licensee partner of British Museum in China.
With a collection that tells the stories of cultures across the world, from the dawn of human history to the present, the British Museum attracts millions of visitors every year. It is particularly popular among Chinese visitors to London, many of whom visit the British Museum as part of their trip.
“In additional to British Museum online retail store developed with British Museum and Alibaba Group, Alfilo will also roll out brick and mortar stores in China, creating a perfect synergy between online and offline retailing for the British Museum in China.”