UCLA Licensing Course to Feature Elite Roster of Panelists

Posted December 19, 2014

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What if you could spend an evening listening to executives from Sony, Mattel, Saban and Striker Entertainment – to name just a few – and gain unprecedented insight into the licensing industry?

LIMA has joined forces with UCLA Extension to offer a new course, Licensing Entertainment: Strategies for the Global Marketplace, designed for entertainment property owners, agents, lawyers, and producers.

Instructor, Ken Markman, and a select number of the industry’s top licensing professionals address myriad issues on how to license entertainment properties in today’s increasingly competitive marketplace. Topics include how retailers, licensees, licensors and consumers exerts influence, financial outcomes and creative control; how consultants maximize brand-centric franchise-driven strategies; the power and potential of an expanding international marketplace; and how media platforms, technology, and consumer habits are influencing purchase and behavior.

Featured speakers include:

Howard Ballon, Networked Insights
Russell Binder, Striker Entertainment
Elie Dekel, Saban Brands
Greg Economos, Sony Pictures Consumer Products
Fred Fierst, Fierst, Kane & Bloomberg LLP
Ted Larkins, CPLG
George Leon, Sony Pictures Consumer Products
Tim Kilpin, Mattel
Jim McCafferty, JMP Creative
Dan Romanelli 
John Rood
Henry Stupp, The Cherokee Group

Enrollment deadline is January 20 – don’t miss out! LIMA members receive a $100 discount on this UCLA Extension Entertainment Studies course – contact Louise Caron, SVP of Member Relations, at louise@licensing.orgfor discount information.