Next LIMA Webinar – How to Value a Brand or Licensing Property

Posted October 01, 2010

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LIMA continues its webinar series with “Valuing Your Brand and Licensing Property for Sale or Securitization.” The session, which will be presented by Weston Anson, Chairman of CONSOR Intellectual Asset Management, and his team members Doug Bania, Justin Skinner and Cheyenne Hodges, will take place on Tuesday, October 12 from noon to 1:30 p.m. Eastern time.

The webinar will present a realistic perspective on two broad issues: identifying intellectual property assets with value in the marketplace, and the methods used by professionals to determine the value of a brand or licensing asset. The session will also provide guidelines on the most effective ways to bundle and market assets depending on the chosen disposition method.

Anson holds a Masters degree in Business Administration (honors) from Harvard University and is a licensing and marketing professional with a long history of successful programs at firms such as Booz-Allen & Hamilton, Playboy Enterprises and Hang Ten International. Since founding CONSOR more than 20 years ago, he has constructed and implemented numerous licensing programs for major corporations and has performed valuations of hundreds of intellectual property components.

CONSOR provides intellectual property and intangible asset support in the areas of valuation, expert witness services, licensing strategies and business transactions. For more than two decades, CONSOR experts have been called upon by corporate managers and litigation counsel to consult on a wide range of intellectual property issues related to trademarks, brands, patents and technology, and other intangible assets controlled by businesses.

As a benefit of LIMA membership, participation in this webinar is free to current members! The cost for non-members is $99 per session. Please note that registration will only be accepted until 5:00pm EDT on Monday, October 11.  Click on the following link to sign up online:http://www.licensing.org/events/view-details.php?uid=542

The next webinar in the series will take place on Wednesday, October 20, with a session entitled “Managing Social and Environmental Compliance in the Supply Chain.” This webinar is part of a larger effort by LIMA, with cooperation from consultants Business for Social Responsibility as well as Disney, Hasbro, Mattel and NBC Universal, to encourage compliance with licensor and retailer requirements. The session will highlight best practices of licensors and licensees in building collaboration with suppliers to support robust management of social and environmental issues in manufacturing.

Register online at http://www.licensing.org/events/view-details.php?uid=543

Other dates and topics will be announced in the coming weeks. Future topics will include:
* The “green” side of licensing
* Challenges and opportunities in emerging markets
* Case studies in sports, art and corporate brand licensing
* Effective social media strategies for licensors and licensees

LIMA webinars are 90 minutes to two hours in length and begin at noon EST.
For more information on the Webinar program, contact Christina Attardo atcattardo@licensing.org.