New LIMA Webinar Jan 11: “10 Myths About Youth Marketing That Are Holding Back Your Brand”
The New Year of LIMA webinars will kick off on Wednesday, January 11 with “10 Myths About Youth Marketing That Are Holding Back Your Brand,” presented by Bill Carter, Partner in Fuse, one of the leading teen and young adult youth culture marketing services firms. Carter will offer evidence and analysis about how – from the so-called death of print advertising to the propagation of text messaging – brands that follow media reports and common “knowledge” are missing out on opportunities to reach teens and young adults and hurting their brand. The webinar will be held from 12:00-1:30pm EST. As always, LIMA webinars are free for all members, $99 per site for non-members.