LIMA Japan to Support Japan Licensing Industry Educational Course

Posted September 11, 2013

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LIMA Japan is once again offering its official support to an established series of licensing industry educational seminars called Charabiz Juku, organised by LIMA member, Character Databank.  

Charabiz Juku, now in its 6th year, is widely attended by Japanese licensing and creative content industry professionals as well as people considering to enter the industry. LIMA Japan is a long-term supporter of Charabiz Juku, and LIMA Japan members can enjoy a special discounted participation fee of JPY85,050 (about US$850) for the series of ten seminars that run from October until December. 

The topics (unofficial English translations of the titles) are: 

1. An Outline of the Character Business: Changes in the Environment & Business of the Character Business
Presenter: Mr. Kazuo Rikukawa, President, Character Databank & Visiting Researcher, D-Co.LLab, Sanno Institute of Management 

2. Contract & Licensing Law: Key Points & Troubleshooting Character Business Contracts
Presenter: Mr. Kimihito Kato, Attorney-at-Law, Parter at Vasco Da Gama Offices & Auditor, LIMA Japan

3. Rights Management: Diversified & Complex Rights Management Methods For Advertising Promotions
Presenter: Mr. Hiroaki Sano,  Manager, Rights Management Department, Market Design Management Division, Hakuhodo Inc.

4. Retailing: Character Retailing Strategies To Maximize Consumer Satisfaction
Presenter: Mr. Ikuo Shibata, Vice President, Benelic Co., Ltd.

5. Content Management: Viewpoints On Content Management Theory In A Changing Media Environment
Presenter: Mr. Hiroaki Takeuchi, Director, Bull’s Eye Inc, Chairman, Take Wai KK, Advisor, KK Oosu, Visiting Researcher at the Kyoto University of Art and Design & Kanazawa Institute of Technology

6. Media Management: Mass Media and Consumer Generated Media Usage & Contents Business Direction
Presenter: Mr. Hiroaki Takeuchi, Director, Bull’s Eye Inc, Chairman, Take Wai KK, Advisor, KK Oosu, Visiting Researcher at the Kyoto University of Art and Design & Kanazawa Institute of Technology

7. Events Management: Producing Events That Increase Character Value
Presenter: Mr. Hiromitsu Watanabe, President, Sankyoshinsha Corporation

8. Planning & Production Management: Planning & Production Management Skills In The Age of Social Media
Presenter:  Mr. Akira Takayama, President, Fanworks Inc.

9. Overseas Business:  Key Points To Successful International Licensing
Presenter: Mr. Ray Hatoyama, Sanrio GmbH. Vice Chairman, Sanrio, Inc. Vice Chairman 

10. Special Lecture: The Current Status & Future Outlook For The Entertainment Industry
Presenter: Mr. Hideo Shinada, Editorial Board Member, Nikkei Entertainment! magazine, Nikkei Business Publications, Inc.

More information (Japanese only) at: http://www.licensing.or.jp/release/130906.html