LIMA-Endorsed “Basics of Licensing” Book Now Available!

Posted September 25, 2011

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The BASICS OF LICENSING is a new, comprehensive book on the subject of Licensing, which provides property owners, licensing agents and manufacturers with the information needed to build and manage a successful licensing program. It is an ideal, concise reference book for everyone already involved in licensing or those interested in getting into the industry.

Whether you are a licensor or manufacturer focused on entertainment, brands, fashion, sports, celebrities or non-profit properties, the BASICS OF LICENSING offers insights that will help you reach your objectives while minimizing the risk of costly mistakes. Featuring easy to understand definitions of licensing terminology, a detailed history of the industry, analysis of the basic licensing agreement,guidelines to protecting intellectual property rights and much more, the BASICS OF LICENSING also contains sample licensing forms, including a complete licensing agreement contract.

The BASICS OF LICENSING is written by LIMA Hall of Fame member, Gregory J. Battersby and former LIMA Chairman, Danny Simon. The book contains 268 pages, and is endorsed by the International Licensing Industry Merchandisers’ Association, “LIMA”. A percentage of all book sales are being donated to the LIMA charity of choice: The Children’s Brain Tumor Foundation. LIMA members can purchase BASICS OF LICENSING at the discounted rate of $17.95 – non-member cost is $24.95.

To order your copy please visit