LIMA and GfK Team up for Exclusive Report into Digital and Gaming

Posted October 15, 2012

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40 per cent discount for LIMA members

LONDON, 15 October 2012 – GfK, one of the world’s largest research companies, has unveiled an exclusive report for members of the International Licensing Industry Merchandisers’ Association (LIMA), covering the digital, durable and gaming categories. The report is available to LIMA members only and will be 40 per cent off the normal price. It will give licensors and licensees unrivalled insight into trends, purchasing and pricing in those categories.

Max Templeman, Account Manager for Consumer Electronics at GfK comments; “We are seeing a significant trend for licenses to move into the digital space. This report addresses the need for current research into the consumer electronics, IT and telecoms market and will provide vital management information for licensors and licensees already working or looking to move into those sectors.”

The report covers sales trends, branded and own label pricing, category attributes, online sales trends and household purchase rates across 30+ product categories and collated from EPoS data – the most extensive and reliable research available. Available in hard copy and online, it will be updated quarterly. The reports include monthly data.

Kelvyn Gardner, Managing Director of LIMA UK, comments: “The timing of this report is ideal for licensors and licensees who are looking to capitalise on the Christmas gifting market. We’ve had a significant number of enquiries from people looking to take advantage of all types of technology from tablets to internet TV to mobile apps. This report is designed to give people a much better understanding of those markets and what consumers are buying.”

The first report covering September 2012 will be available from 1st November.

To qualify for the discounted report, businesses must be a member of LIMA. To register your interest please contact Max Templeman on +44 870 603 8263 or max.templeman@gfk.com

About LIMA
Founded in 1985, the International Licensing Industry Merchandisers’ Association (LIMA) is the primary trade organization for the worldwide licensing industry. LIMA’s mission is to bring together all segments of the industry for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications. With members in 35 countries, offices in New York, London, Munich, Tokyo, and Hong Kong, and representatives in Australia, Iberia, India, Italy, Korea, and “New Europe,” members enjoy access to a wide variety of activities, resources and benefits. For more information on LIMA sponsored trade shows, educational programming, networking opportunities and more, please visit www.licensing.org. To learn more about LIMANET, the most complete network of Property Information and Licensing Professionals online, please visit www.limanet.com.

About GfK
We’re one of the world’s leading research companies. Every day, our 12,000+ experts discover new insights into the way people live, think and shop in over 100 countries. We use the latest technologies and smartest methodologies to help our clients deeply understand the most important people in the world: their customers. For more information, please visit www.gfk.com.

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