Gwyneth Paltrow to Give Keynote at Licensing Expo 2013

Posted April 09, 2013

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LOS ANGELES (April 8, 2013) – Advanstar Licensing, organizers of Licensing Expo and its exclusive sponsor, The International Licensing Industry Merchandisers Association (LIMA), jointly announce that world-renowned actress, fashion icon and entrepreneur, Gwyneth Paltrow, will deliver the 11:30 a.m. keynote address at Licensing Expo 2013. Licensing Expo is the world’s largest and most influential brand, character, entertainment and art licensing event. The presentation will be followed by a question and answer session with Paltrow and her business partner, fitness expert, Tracy Anderson. The session will be led by Tony Lisanti, editor-in-chief of License! Global magazine.

“Advanstar Licensing is delighted to welcome Gwyneth Paltrow as a keynote speaker at Licensing Expo,” says Jessica Blue, vice president, Licensing Expo. “We look forward to sharing her business knowledge and experience of building successful brands with show attendees.”

The Expo will open on the morning of June 18 with an Executive Keynote Panel, featuring four senior industry executives; details will be announced shortly.  The Expo, which takes place June 18-20, at Mandalay Bay Convention Center in Las Vegas, will feature more than 5,000 brands seeking licensing partners and product collaborations.

Paltrow’s keynote, entitled, ‘Brands on the Brink of Global Expansion,’ will take place on Tuesday, June 18 at 11:30 a.m. The event is free for all Licensing Expo attendees. Speaking in her capacity as founder of Goop.com, a digital media company and lifestyle resource, and as co-owner of the Tracy Anderson brand, Paltrow will discuss her strategy for global expansion.

“I am pleased to be addressing this business audience relating to the growth and global expansion of both the Goop and Tracy Anderson brands,” commented Paltrow.

Paltrow and Anderson will exhibit in the new Fashion District at Licensing Expo. They will launch global extensions for the Tracy Anderson brand which currently includes fitness content, custom machinery and equipment, four state-of-the-art fitness studios in the U.S. and a range of DVD fitness programs.

For more information and to register for free, visit www.licensingexpo.com.