Brand Licensing Europe Announces New Visitor Activations Ahead of Visitor Registration Launch

Posted June 20, 2017

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Brand Licensing Europe, 10-12 October, Olympia London

Brand Licensing Europe will host a raft of new visitor activations and exhibitors for 2017. Online registration for the 19th annual event opens on Monday 19 June at

Visitors to this year’s BLE will enjoy the brand new Gaming Activation Area, which will serve as an interactive space for demos and competitions and highlight the potential of gaming at retail, from concept to store.

Elsewhere on the show floor, Sony Interactive Entertainment Europe, Sega, Capcom, Activision Blizzard, King and The Pokémon Company are among the global gaming giants already confirmed to exhibit in October.

BLE will also feature an expanded Brands & Lifestyle Theatre Programme to include more sessions during each and every day as well as interactive performances and demonstrations each morning. There will also be a newly revamped Product Showcase.

With exhibitors including FIFA, Juventus Football Club, Dakar, Tour de France, PSG, Rugby World Cup 2019, Dorna Sports and Kitkase, BLE 2017 is also boasting its biggest ever sports line-up.

Anna Knight, BLE brand director, said: “We are so excited to be rolling out these new initiatives for visitors to BLE in October. Gaming is a huge untapped market – one we know our visitors will really benefit from discovering. And this year’s educational programme is our most comprehensive yet – unmissable for both buyers and manufacturers whether new to, or already familiar with, the power of licensing in business.”

BLE is the largest and most prestigious licensing event in Europe. Organised by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), it will take place from 10-12 October 2017 at Olympia London.

Last year’s BLE was the biggest in the show’s history with more than 280 exhibitors and 7,578 visitors from 76 countries. For 2017, 194 exhibitors have already been confirmed, including 20th Century Fox, BBC Worldwide Consumer Products, CPLG, Endemol Shine UK, Emoji Company, Hasbro, ITV Studios Global Entertainment, Mattel, NBC Universal, Nickelodeon, Paramount Pictures, The Pokemon Company, Sony Interactive Entertainment Europe, Sony Pictures Consumer Products, Turner Broadcasting, Ty and Victoria and Albert Museum.