Michael Barra Bio

President, Media & Entertainment at The Araca Group // Producer at Lively McCabe Entertainment

Michael Barra Bio - LIMA WebinarServes as the President of Media and Entertainment at The Araca Group, a leading Broadway and Brand Management company (Urinetown, SpongeBob Squarepants, Wicked). His Division partners with major Hollywood Studios, TV Networks, Music Publishers and Game Companies to set and execute strategies for adapting their franchises and content libraries across the full spectrum of live stage distribution channels. Also produces independently via Lively McCabe Entertainment, a production company based out of The Araca Group.

Prior to Araca, was an executive at both The Walt Disney Studios in Burbank and Disney Theatrical Group in New York where he led multiple Business Development, Operations Strategy, and Franchise Management efforts. Also founded Stageworks Media to adapt Big Media IP to the stage, which was successfully sold to private equity firm Rebel Rebel Capital in 2014.  He also previously served as the Artistic Director for Off-Broadway’s Gotham Stage Company and began his career as a consultant at PricewaterhouseCoopers for seven years in Boston and New York.

Has been published on topics including The Rise of Big Media on Broadway, and is a frequent guest lecturer on The Role of Effective Franchise Management in Hollywood, and Entrepreneurship in Entertainment among other related topics.  Has also served as an Adjunct Professor at Baruch College in NYC, teaching Theatre Development Life Cycle in the schools’ Graduate Arts Management Program, and currently serves as the President of The Players, the 125 year-old Theatrical Social Club on New York City’s Gramercy Park, founded by actor Edwin Booth.