Date Posted

Feb. 1, 2019



Job Location

New York, United States of America

Type of Employment


About the Company

Viacom creates entertainment experiences that drive conversation and culture.

Job Description

The Vice President of Direct to Consumer/E-commerce is responsible for oversight of VNCP’s Direct to Consumer business and will be responsible for strategy development, planning, and execution to deliver incremental and accelerated revenue growth.


Lead digital strategy & launch of new U.S. e-commerce site(s), to drive revenue and brand growth
Oversee dedicated site(s) with direct oversight of product assortment, merchandising, and marketing
Responsible for DTC P&L including net sales, gross profit, operating expense and contribution
Implement DTC goals and benchmarks by brands and develop a roadmap to achieve revenue goals; monitor sales and profit performance
Manage third-party vendor partnership
Liaise with internal brand stakeholders & outside partners to drive consumer awareness and engagement, through various marketing channels (PR, Social, Program, SEO, SEM)
Develop annual plan that prioritizes key creative, marketing, and merchandising initiatives for internal and external projects
Oversee the conceptualization, development, and quality control of product assortment
In partnership with consumer insights and customer feedback, develop consumer and customer profiles for each segment to ensure product, marketing, and feature/functionality roadmap is supportive of the target consumer
Produce, analyze and present analytical data in all areas including website, emails and social KPIs
Manage and mentor direct reports ensuring career development and growth.

Job Requirements

Basic Qualifications

Bachelor’s degree
10+ years experience in in one or more of the following: ecommerce, digital commerce operations, retail/digital project management & delivery, business development
Proficiency in Microsoft Office (Excel, PowerPoint, etc.)

Additional Qualifications

In-depth knowledge of Google Analytics, Google AdWords, Social Media Advertising, Affiliate Programs and email marketing tools
Previous experience with launching new brands across Social, Search and e-commerce
Demonstrated experience building and growing programs with leading e-commerce retailers
Strong digital commerce leadership experience in a matrixed environment
Deep understanding of the digital DTC business with a mix of CRM, media, creative, technical and sales knowledge
Demonstrated success in driving strategy through to successful and scalable execution
Strong strategic planning, business case development and project management skills
Proven strong strategic thinker who can set goals and manage multiple, diverse projects and envision non-traditional ideas/solutions
Very strong written and oral communication skills
Strong organizational skills, extreme attention to detail, and solid follow-up
Strong financial and negotiation skills
Executive presence with an ability to influence at the highest levels



How to Apply