Date Posted

Dec. 3, 2018


LIMA - International Licensing Industry Merchandisers’ Association

Job Location

New York, United States of America

Type of Employment


About the Company

Are you ready to join an organization whose membership includes the world’s leading brand names and the hottest emerging companies? LIMA, the International Licensing Industry Merchandisers’ Association, is the leading trade organization for the global licensing industry and is seeking a marketing director to help champion the brand both within the licensing industry and beyond. We seek a candidate with at least 8 years’ experience in marketing and communications, including Social Media and PR, and event management, who can work closely with our senior management team and our agency partners to advocate for the power and potential of licensing.

The right candidate will possess: a keen strategic point of view, social media savvy, event management skills, experience working with the media, content development and research skills. Interest in and enthusiasm about the branding and licensing industry is a must!

Job Description

More specifically, the Marketing Director responsibilities include:

• Oversee all social media strategy and content creation across multiple platforms
• Develop cohesive content strategy that leverages all of the organization’s assets including newsletters, events, and blog
• Maintain relationship with trade publications to ensure that LIMA receives media attention within and beyond the licensing world
• Manage events (including scheduling, catering, AV needs, and room set up)
• Identify and manage executive speaking opportunities
• Lead in the development, planning and executing of the overall marketing strategy

Job Requirements

Are you:

• Willing to initiate and try new ideas, technologies, and social platforms
• Comfortable working with senior executives
• Service-oriented and resourceful
• Self-directed and able to initiate, measure and complete projects on time and on budget?
• Results-driven with a can-do attitude
• A team player who doesn’t shy away from jumping in and pitching in
• Excellent Google Sheet/Doc Powerpoint, Prezi, Wordpress, Mailchimp Photoshop skills


Based on Experience- TBD

How to Apply

Please send your application to - Subject Line: Marketing/Communications/Events Director, LIMA