Date Posted

Oct. 19, 2018



Job Location

Pennsylvania, United States of America

Type of Employment


About the Company

Our company has inspired artistic creativity in children since the first box of Crayola crayons rolled off the assembly line in 1903.

Whether it’s providing tools to put a purple octopus on the moon, or enabling teachers to bring arts-infused learning into the classroom, Crayola is passionate about helping parents and educators raise creative and inspired children, who we believe will one day lead the world.

The company began when cousins Edwin Binney and C. Harold Smith took over Edwin’s father’s pigment business in 1885. For more than 120 years, the company carried the name of its founders, Binney & Smith, until 2007 when the company changed its name to Crayola.

A Hallmark company, Crayola has called Lehigh Valley, Pennsylvania, its home since the turn of the century. Today, the company’s world headquarters and major manufacturing facilities are located there. Downtown Easton is the home of The Crayola Experience, our interactive brand experience where families can enjoy a day of creative fun and see how we make our iconic Crayola crayons.

Job Description

Join the most colorful company in the world!

At Crayola, we are for kids! We believe unleashing the wonder, adventure and daydreams of every child begins with creative play and color. Our products and experiences give colorful wings to the invisible things in the hearts and minds of children. Come help us create innovative, fun products that make kids smile by joining us as a...

(Corporate HQ - Easton, PA)


Sets the strategic direction for assigned categories and lines of business. She/he identifies prospects, creates business models, negotiates deals through contract and closure, and nourishes business relationships to achieve annual growth targets. Provides direction to licenses, guiding their seasonal product lines from concept through commercialization, and developing product extensions within category grants.


• Sets Strategic direction for assigned categories and lines of business
- Sets the strategic direction and 3 year plan for assigned categories determining areas of focus and growth opportunities.
- Creates presentations to communicate category strategy and licensee initiatives to leadership and internal Crayola departments

• Licensing Sales
- Identifies prospects and maintains active pipeline of potential partners that meet strategic category objectives via prospecting, attending relevant trade shows and maintaining active network with key vendors in category.
- Negotiates terns and closes new deals/renewals to achieve year over year category growth goals

• Category Management
- Conducts quarterly or semiannual business reviews to ensure licensees are leveraging innovation in development, maximizing product grants and retail distribution channels, and licensees are on target to meet revenue forecasts.
- Liaises with marketing/sales teams to ensure transparency, determine internal opportunities for current licensed products, and explore products needed to support product migration plans.
- Directs seasonal line development and approval, adhering to internal approval process for licensees (ie. Safety, quality, financial, packaging, promotional materials, displays, PR, etc.). Provides positive creative solutions to licensee development issues.
- Sets retail channel strategy with key business partners. Assists with retail sell-in including but not limited to: The creation of presentation materials, attending and presenting during retail pitches, and coordinating sales initiatives with Crayola sales team
- Develops cross-promotional marketing and promotional opportunities for partners. Collaborate with US Marketing Communications team to develop successful PR, social media, advertising and events.
- Directs category research and product concept testing as needed with the consumer insights team

Job Requirements


• College Degree: BA, BS
• 7 years’ experience preferably in licensing, CPG, toy company or consumer marketing work
• Proven negotiating skills and developing, implementing into partner agreements.
• Self-directed decision maker able to work in a dynamic, fast paced environment
• Good organizational and planning skills with ability to manage diverse priorities and projects to meet aggressive timelines.
• Strong demonstrated levels of accomplishments and business results
• Strategic thinker with working knowledge of landscape/trends and ability to draw conclusions and identify key opportunities.
• Ability work diplomatically across a diverse cross-functional team to achieve goals.
• Strong critical thinking skills, marketing skills and proven creativity.
• Excellent communication skills, both written and verbal
• Excellent PC skills, Power Point, Excel, Word
• Travel 20%+


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is occasionally required to walk; use hands and fingers to operate, handle, or feel objects, tools, or controls; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.


- Kid Inspired Culture
- Casual Dress
- Free Admission to Crayola Experience for Employees
- Community Volunteerism Opportunities
- Annual Bonus Potential For All FT Employees
- Company Matched 401k & Employee Value Sharing Plan
- Comprehensive Healthcare Benefits
- Education Assistance Program
- Wellness Programs
- Employee Resource Groups
- Generous Product Discounts Onsite & Online
- Onsite Cafeteria & Credit Union
- Option to Purchase Additional Vacation
- Company Sponsored Employee Events
- Discounts on a wide variety of products and services – automotive, electronics, fitness, travel and entertainment

Crayola is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, religious creed, color, sex, pregnancy, sexual orientation, gender identity, genetics, age, national origin, ancestry, physical or mental disabilities, use of a guide or support animal for a disability, a relationship to a person with a disability, veteran status, having a GED (rather than a high school diploma), or any other legally-protected status.



How to Apply

- Go to
- Under browse jobs; search CRAYOLA JOBS
- On next page, click SEARCH JOBS
- On next page, click SEARCH (do not filter)
- Find Req#773BR. Click on the job to create a profile and apply.