Date Posted

Aug. 1, 2018


The Joester Loria Group

Job Location

New York, United States of America

Type of Employment


About the Company

Located in the Union Square area of NYC, The Joester Loria Group is a global licensing agency recognized for producing innovative, award-winning brand extension programs for a number of the world’s best known brands.

Job Description

The general responsibility of the Associate Brand Manager will be to oversee licensing program strategies for one of our clients (Constellation, which includes Corona, Modelo, Pacifico and other beers in the portfolio; other brands may be added subject to workload). This will include managing and monitoring merchandising and sales strategies in support of brand business objectives and sales budgets.

Key Responsibilities Include:
• Assist Senior Management in the implementation of merchandising and licensing program and sales strategies in support of revenue goals.
• Day to day liaison between client, internal brand team and licensees; obtain and communicate regular updates on retail sales, marketing/promotional and product development initiatives to ensure all opportunities are maximized.
• Distribute updates and execute programs to engage and motivate licensees
• Proactively communicate opportunities to target retailers and try to secure promotional programs; oversee Amazon and other e-tailer management
• Update and maintain licensee lists and sales placement by licensees.
• Prepare status reports for client as needed on sales, marketing, PR, social media and retail initiatives.
• Prepare agenda and manage regularly scheduled internal team meetings and meetings/call with client; ensure that sales, marketing and all updates have been prepared by the team and ready for presentation.
• Monitor licensee contractual compliance (product, distribution, advertising and rights).
• Coordinate tradeshow activities with licensees, internal sales team and client as appropriate.
• Create/adapt sales and brand presentations and sell sheets as necessary to support sales/retail initiatives.
• Manage marketing budget; execute marketing plans and manage marketing support initiatives.
• Maintain knowledge of brand and company revenue targets working with brand team, finance dept., and licensees to ensure that business objectives are being met.
• Interface with creative/marketing services on licensee product development, approvals, and other creative projects/initiatives.

Job Requirements

Desired Skills and Experience:
• Fast paced environment requires a dedicated self-starter with entrepreneurial spirit.
• Strong inter-personal, communication and organizational skills required.
• Excellent written and verbal communication skills as well as strong interpersonal skills.
• Passion for building and maintaining relationships.
• A business builder that can plan and execute with strong analytical abilities and translate insights into strategic and tactical plans.
• Ability to work collaboratively and influence cross-functional teams.
• Detail oriented with excellent organizational skills.
• Bachelor's degree required in a related field.
• 3+ licensing (retail, sales, and/or brand management) experience required.
• The ideal candidate must have at 3+ years licensing and/or consumer products goods experience.
• Proficient in Microsoft applications Word, Excel, PowerPoint, etc.
• Must be a team player with attention to detail and ability to work in a deadline-driven environment.



How to Apply

Please email resume and salary requirements to