Date Posted

Aug. 1, 2018

Company

SG Companies

Job Location

New Jersey, United States of America

Type of Employment

full-time

About the Company

SG Companies was established in 1896 as a domestic manufacturer in Hackensack, NJ. SG Companies is comprised of three divisions - SG Footwear, SGI Apparel Group and Rugged Shark. We are a leader in children and adult footwear and established a children’s sleepwear division over 10 years ago. We are licensed with fashion and entertainment brands across footwear and apparel/sleepwear. For more information, visit our website at www.thesgcompanies.com.

Job Description

We seek a dynamic, entrepreneurial experienced Senior Manager, Licensing & Marketing to manage day to day responsibilities with Licensors, and social media/digital marketing. Candidate must have experience in licensing and knowledge/understanding of digital business.

• Manage all aspects with existing licensor relationships:
- Day to day execution and follow-up on all requests
- Forecasting, weekly/monthly sell-in and sell-through reports
- Annual marketing plans as requested from a select number of Licensors
- Tracking marketing expenditures and reporting on a quarterly basis
• Evaluate and research new licensing opportunities in entertainment and fashion
• Interact with sales team to ensure all information is updated for upcoming retail meetings
• Evaluate promotional opportunities with sales team
• Research cost effective digital marketing opportunities to link with our e-commerce businesses
• Manage social media presence, supporting direct-to-consumer and working closely with licensors for all key sites- Instagram, Twitter, Facebook, Pinterest, etc.
• Prepare and negotiate advertising plan on an annual basis
• Evaluate appropriate trade and consumer publications for PR opportunities – digitally and in print
• Coordinate with editors on editorial calendars and send samples for specified issues
• Monitor all compliance issues and liaise between licensor and SG Hong Kong compliance team

Job Requirements

• BS or BA required
• 5+ years experience in the licensing industry with an understanding and knowledge of social media and digital marketing
• Ability to build strong relationships and highly personable
• Excellent written and communication skills
• Strong aptitude for financial forecasting skills
• Proficient in all computer programs
• Adobe Illustrator, Photoshop, & Acrobat a plus

Salary

Salary commensurate with ability and experience

How to Apply

Please email cover letter and resume to marketing1896@gmail.com