Date Posted

March 8, 2018



Job Location

Connecticut, United States of America

Type of Employment


About the Company

WWE is a publicly traded (NYSE: WWE), integrated media organization and recognized leader in global entertainment with more than 800 employees. Our mission is to put smiles on people’s faces. WWE’s PG, family-friendly programming is broadcast in more than 180 countries and 20 languages and reaches more than 800 million homes worldwide.

WWE’s operations are organized around four lines of business – Media Division, comprised of WWE Network, Television, Home Entertainment and Digital Media; Live Events; Consumer Products Division, comprised of Licensing, Venue Merchandise and WWEShop; and WWE Studios.

The award winning WWE Network, is the first-ever direct-to-consumer premium network that includes 24/7 scheduled programming, all live pay-per-views and nearly 10,000 hours of video-on-demand content. The WWE Network has more than 1.5 million subscribers and a 90% satisfaction rate. Monday Night Raw on USA Network is the longest-running, weekly episodic program in U.S. primetime TV history and is celebrating its 25th anniversary this year. In addition to our flagship programming Monday Night Raw and SmackDown Live, that air live every Monday and Tuesday nights on USA Network, WWE’s popular reality series’ Total Divas & Total Bellas air on E!.

Job Description

Director, Toy Product Development – Consumer Products

WWE is searching for a new Director/Sr. Manager-Consumer Product to manage and develop product for Consumer Product Group’s toy licensees globally. We’re looking for someone who is passionate about product and trend and who is ready to offer recommendations to grow our brand. Role would include pitching and presenting product ideas internally and to existing and potential licensees, providing feedback to licensees on products from concept ideation to final submission, regular communication both internally and externally to key stakeholders, providing ongoing competitive research and management of SKU’s.

Key Responsibilities:

Responsible for overseeing the design and development of quality toy product. Focus on master toy licensee, Mattel, but also on all toy licensees targeting kids and adults.
Work closely with licensees at an early stage on product concepts, providing creative input and feedback within deadlines which will allow changes to be implemented.
Lead toy products through the entire lifecycle – from early concept to launch and optimization – by working closely with the brand assurance and creative teams, and other business stakeholders to execute on product and business plans. Partner with other business units to ensure best practices and ensure proper integration with other WWE departments where necessary.
Coordinate and run line reviews and product development meetings with licensees on a regular basis.
Develop toy line lists and architecture.
Gather and maintain information for the creation of product development schedules including key milestones in process.
Work with retail team to ensure slots are filled with productive SKU’s
Work with creative resource teams and brand assurance teams to ensure that business needs are being met when toy product submissions are being made through online approval system
Ensure product development is within contractual rights.
Ensure innovation, creativity, technology is incorporated into toy lines
Competitive mapping and landscaping to make sure toys are on trend. Maintains specialized knowledge of the competitive licensors, processes, industry and licensees
Assist on multiple projects as they become available, prioritizing projects across multiple toy sub-categories.
Supports VP, Toys & International by providing regular updates on toy product development

Job Requirements

5-7+ years’ experience within a consumer products toy field in product development; sports/entertainment licensor or licensee (Toy Manufacturer) experience and merchandising experience is preferred
A strong command of consumer products licensing business is required; direct to consumer eCommerce toy experience preferred
Subject matter expertise in category required. Needs to have extensive knowledge and experience with toy manufacturing process.
Candidate preferred with FMCG / Retail background
Brand licensing experience, a sound understanding of brand management
Experience with action brands is required
Entrepreneurial, passionate, and collaborative
Good command Microsoft Office including Word, Excel, Outlook, PowerPoint
Strong organizational, communication, interpersonal and time management skills
Creative flair both in generating ideas and execution
Team player who is also on independent thinker, self-motivated, self-starter and a creator
Good attention to detail
Able to work flexible hours including some nights and/or weekends based on business need
Ability to travel as needed for business
Bachelor Degree required



How to Apply