Date Posted

Sept. 29, 2017


Sanrio, Inc.

Job Location

California, United States of America

Type of Employment


About the Company

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty®, who celebrated her 40th Anniversary in 2014. Home to many endearing characters including Chococat® My Melody®, Badtz-Maru® and Keroppi®, Sanrio was founded on the ‘small gift, big smile®’ philosophy – that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations including department, specialty, national chain stores and Sanrio boutique stores. For more information please visit and

Job Description

The Business Development team is a highly visible and impactful team that works across Sanrio Inc.’s North American businesses to identify, analyze and develop strategic growth initiatives.

-Establish and maintain relationships with key decision-makers and influencers at key retail accounts such as Walmart, Target, among others
-Design overall retail program for targeted customer segment
-Develop retail initiatives to drive sales and profitability in key accounts
-Collaborate and coordinate with members of licensing, branding and creative teams and execute sales initiatives and to identify and drive new retail opportunities
-Create compelling presentation materials to communicate brand strategy and positioning within key retail accounts to senior management and senior level executives and buyer-level management
-Regularly report to supervisor on program updates and to seek input and approvals on new projects in prescribed format

Job Requirements

Qualified candidates will have: various industry experience and in functional areas in retail, licensing, consumer products and planning to support the development and execution of Sanrio’s growth strategy. The role requires excellent organizational, analytical, problem solving skills; exceptional written/verbal communication and presentation skills, strong interpersonal, strong sales skills and marketing relationships with key mass & mid-tier retailers as as well as a demonstrated ability to collaborate across a diverse range of stakeholders, including multiple levels of retail management, within Sanrio, Inc. Must have outstanding multi-tasking and teamwork capabilities, an entrepreneurial mindset, be self-driven and execution focused, able to use financial and forecasting models. Frequent overnight travel is required. BS/BA degree and five plus years of relevant experience; MBA preferred.


TBD, based on experience

How to Apply

Send resume and salary requirement to:Sanrio, Inc.Attn: H.R. DepartmentJob Code: BD-Lima-917570 Eccles Ave.So San Francisco, CA 94080Fax: 650.872.1077 Email: