Date Posted

Sept. 10, 2017

Licensing Experience

20+ years

Location Desired

United States, Europe, Asia

Willing to Relocate?

Yes

Objective

Brand licensing specialist with demonstrated ability to thrive in a fast-paced, cross-functional environment. Skilled at leveraging brand equity to expand brand portfolios and deliver bottom-line revenue by creating, fueling and monitoring marketing programs that build positioning, awareness and preference across categories and channels. Professional foundation includes expertise in, and passion for, brand extension with responsibility for new business development, legal negotiations, product development, marketing, sales, merchandising, vendor and account management, and licensee relationships.

Keywords

Brand Licensing
Brand Extension
New Business Development

Skills & Experience

Brand licensing/extension - manufacturer-direct and retailer-direct
Inbound and outbound licensing
In-depth knowledge of contract, trademark and intellectual property law
Developing and implementing brand standards and controls
Vendor/licensee management
Product development
Sales management
Merchandising
Negotiation
Experienced, at-ease presenter
Fluent in PowerPoint and Excel

Resume

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