LIMA News

Webinar This Wednesday: Ten Myths About Youth Marketing That Are Holding Back Your Brand

From the so-called death of print advertising to the propaganda of text messaging, brands that follow media reports and common “knowledge” are missing out on opportunities to reach teens and young adults. LIMA continues its webinar program next Wednesday, September 10th at 12:00pm EDT with Ten Myths About Youth Marketing That Are Holding Back Your Brand.  This presentation by youth marketing specialists Fuse Marketing will analyze

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Golf Outing in New York Next Week – Last Chance to Register!

LIMA Golf Outing Wednesday, September 17, 2014 Hampshire Country Club, Mamaroneck, NY This is your last chance to sign up for the LIMA Golf Outing, which will take place next Wednesday, September 17, at the Hampshire Country Club in Mamaroneck, NY. All golfers must be registered by this Thursday, Sept. 11. CLICK HERE to reserve your spot! Join your licensing colleagues from companies such as

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Fall Networking Around the Globe!

Celebrate the fall season with LIMA networking receptions in Los Angeles, New York and London! Los Angeles, 9/18:   Join LIMA and Bandai on September 18th from 6-8pm in Beverly Hills for our SprüKits fall networking reception. Meet new licensing contacts and catch up with colleagues in the luxe of Sofitel Beverly Hills during LIMA’s annual fall networking event! You will also have the opportunity to challenge

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LIMA Launches First Multi-Country Consumer Surveys On Kids’ Favorite Brands and Characters

Reports from Nine Countries to be Issued Quarterly; Surveys from 22 Other Nations to Release Semi-Annually

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Ohio State Executive Rick Van Brimmer Named LIMA Board Chairman

Executives from Cherokee Group, Hot Topic, Mattel and Parham Santana Newly Elected to LIMA Board of Directors

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LIMA Develops Branding and Licensing Minor with Long Island University-Post

  Long Island University-Post’s College of Management is now offering a branding and licensing minor, developed in partnership with the International Licensing Industry Merchandisers’ Association (LIMA). The new program focuses on the critical skills needed to prepare young professionals for successful careers in branding and licensing, while giving students the opportunity to put their academic studies to work while participating

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Licensing Expo Announces 33% Increase in Retail Attendance, 27% Increase in Licensees, Advertising and Sales Promotion Professionals and Record Numbers from Japan and China

LOS ANGELES (June 30, 2014) – Advanstar Licensing, organizers of Licensing Expo, the world’s largest and most influential entertainment, brand and art licensing industry event saw another successful show earlier this month. Over three days, 15,702 licensing professionals attended the show, representing a 5% increase from last year’s event. The show featured 482 exhibiting companies in 218,872 net square feet

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Watch Jeffrey Katzenberg Deliver the Keynote at Licensing Expo 2014

DreamWorks CEO & Co-Founder Jeffrey Katzenberg delivered the Opening Keynote at Licensing Expo 2014 - click here to watch!

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Victoria Cushey Joins LIMA as Brand Strategy & Business Development Consultant

LIMA is excited to announce the addition of Victoria Cushey as Senior Brand Strategy & Business Development consultant, bringing her expertise in entertainment, toys, licensing, digital media and consumer products to licensing’s premier trade association.  Victoria will represent LIMA on the West Coast, providing a presence at key local events and creating new strategic alliances. Victoria comes to LIMA with

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LIMA Industry Survey: Licensing Industry Sales Rise for Third Consecutive Year

Character, Corporate Trademarks, Sports, Fashion and Collegiate Brands Help Drive Up Royalty Revenue 3.3% to $5.63 Billion; Retail Sales Rise to $115.75 Billion

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