LIMA News

Mid-term Reviews for LIMA-Sponsored UCLA Extension Licensing Course!

LIMA joined forces with UCLA Extension to offer a new course, Licensing Entertainment: Strategies for the Global Marketplace, designed for entertainment property owners, agents, lawyers, and producers.  Instructor, Ken Markman, and a select number of the industry’s top licensing professionals are addressing myriad issues on how to license entertainment properties in today’s increasingly competitive marketplace. We’re halfway through the course, and

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Last Chance to Register for This Week’s Webinar: Building a DTR or Retail Exclusive

LIMA’s webinar series continues this Wednesday, February 11 with “Building a DTR or Retail Exclusive: The Brand and Retail Perspective” presented by Gaye Dean, Senior Manager, Brand Category Marketing at Target and Allison Ames, President at Beanstalk. Direct-to-retail licensing is an integral part of the licensing business, which brings its own specific sets of challenges. What kinds of commitment is

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Join LIMA for a slate of West Coast spring events

March 25: Spring Networking Party Join your LA-area licensing colleagues this spring at the uber chic SLS in Beverly Hills!  Enjoy an evening of networking over hors d’oevres and cocktails in the Garden Room and Terrace on March 25. Reserve your spot now. May 11: Golf Outing Join your licensing colleagues for an afternoon and evening of golf and networking! We are hosting the first

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Last Call for Board of Directors Submissions!

The deadline for Board of Directors submissions is this Friday, January 30! If you are interested in serving on the LIMA Board, please respond according to the guidelines below. To be considered for nomination to the LIMA Board of Directors, a candidate must be a current LIMA member in good standing and have met the following criteria: Must have been an active participant in

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Cheryl Stoebenau to be Inducted Into Licensing Hall of Fame

LIMA is pleased to announce that Cheryl Stoebenau, President of CAS Marketing, will be named to the Licensing Hall of Fame.  This year’s Induction will take place on Tuesday, June 9 at the LIMA Licensing Awards Ceremony during Licensing Expo in Las Vegas. Cheryl began her licensing career in 1972 with Hallmark, then moved to Coleco as Executive Director of

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Winners of 2015 LIMA Asian Licensing Awards Announced

Thirty-five nominees from seven awards categories were selected as nominees for the LIMA Asian Licensing Awards. Winners were announced tonight during the Hong Kong International Licensing Show at the LIMA Opening Night Awards Ceremony: Asian Property of the Year:  LINE friends (LINE PLUS) Corporate Brand and Lifestyle Program of the Year: Coca-Cola (The Coca-Cola Company) Entertainment Property of the Year:

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LIMA Toy Fair Party with NFL Players Inc. – Register Now!

Register now for our annual New York Toy Fair Reception, being held Monday, February 16th from 6-8pm at Celsius! Join LIMA and NFL Players Inc. for a spectacular night of networking over cocktails and hors d’oeuvres – with the picturesque backdrop of the Bryant Park ice skating rink. The NFLPI will be on hand with exciting giveaways, including a raffle for

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LIMA Seeking Recommendations for Board of Directors

LIMA is seeking recommendations for upcoming vacancies on the Board of Directors. If you are interested in serving on the LIMA Board, please respond according to the guidelines below. To be considered for nomination to the LIMA Board of Directors, a candidate must be a current LIMA member in good standing and have met the following criteria: Must have been an active participant in

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Three New Webinars to Kick Off 2015!

LIMA is starting out the new year with three new webinar sessions!  Join us this month for more opportunities to expand your knowledge base with LIMA: Wed., Jan. 14: Anatomy of a Licensing Agreement – presented by Greg Battersby, Managing Partner at The Battersby Law Group Wed., Jan. 28: How to Build a Licensing Plan – presented by JJ Ahearn (Managing Director at Licensing Street) and

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UCLA Licensing Course to Feature Elite Roster of Panelists

What if you could spend an evening listening to executives from Sony, Mattel, Saban and Striker Entertainment – to name just a few – and gain unprecedented insight into the licensing industry? LIMA has joined forces with UCLA Extension to offer a new course, Licensing Entertainment: Strategies for the Global Marketplace, designed for entertainment property owners, agents, lawyers, and producers.

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