LIMA News

New UCLA Extension Licensing Entertainment Course to Be Offered in Association with LIMA

Licensing Entertainment: Strategies for the Global Marketplace Offered in association with LIMA,  this new course at UCLA Extension is for entertainment property owners, agents, lawyers, and producers who want a deeper understanding of the business principles of licensing. Today, licensing properties is an integral strategy in the marketing and monetizing process for entertainment/content creators and popular culture curators. The goal of licensing

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Voting Open for 2015 LIMA Asian Licensing Awards

Thirty-five nominees from seven awards categories were selected as nominees for the LIMA Asian Licensing Awards. Winners will be announced during the Hong Kong International Licensing Show at the LIMA Opening Night Awards Ceremony on January 12, 2015.  Online voting is now open, and will continue through Tuesday, December 16! This year’s nominees were selected from entries across Asia, including

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Holiday Networking in New York and Los Angeles – Register Now!

Celebrate the season with LIMA and your licensing colleagues! Los Angeles – December 2nd Spread some holiday cheer with your licensing colleagues!  Join LIMA and Jazwares for our holiday party on December 2 in LA. Meet new contacts, catch up with old friends, and preview the latest from Jazwares! Deadline to reserve your spot is next Friday, November 28. New York – December

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LIMA Germany Award Winners Announced at Licensing Market in Munich

Nearly 500 guests gathered after this year’s Licensing Market Munich to find out who the winners of the 2014 LIMA Germany Awards would be! Promotion of the Year:  REWE DFB Loyalty program for  FIFA World CupTM 2014 VIP Sports Brand of the Year: DFB Deutsche “Nationalmannschaft” /German Football Federation License Product of the Year: Panini 2014 FIFA World Cup Official Licensed

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LA Young Professionals! Join us for breakfast with Mattel’s Jessi Dunne

What could you learn from spending an hour with a Mattel executive? What questions would you ask about the industry?  About their road to success?  And how could one hour help impact your own career goals in licensing? Young Licensing Professionals in the Los Angeles area will have the rare opportunity to have breakfast with Jessi Dunne, GM & SVP of

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Last Chance for Thursday’s Exec Breakfast on Digital Marketing Trends in LA!

Last chance to register online for this Thursday’s LIMA Executive Networking Breakfast, Brand and Licensing Convergence in the Digital Age – What’s Trending Now? from 8:00-10:00am at the headquarters of United Talent Agency (UTA) in Beverly Hills.  This interactive panel discussion will feature top marketing executives from the digital space sharing insight on how to harness the energy and commercial potential of emerging platforms and technologies. How can the “traditional”

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Latest Data from Kidz Global Study Now Available!

The latest data from the LIMA-commissioned Kidz Global Study is now available to members! This informative series of consumer survey reports was launched in June, detailing kids’ favorite brands and characters across a variety of categories in 31 nations around the world.  The consumer surveys are released quarterly for nine nations – Australia, Canada, France, Germany, Italy, Japan, Spain, UK

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LIMA & Digital Hollywood Announcing Two Key Events This October!

“The Hollywood Brand and Licensing Global Strategy” LIMA is excited to announce our collaboration with Digital Hollywood – the leading conference in the entertainment and technology industry – and offer our members exclusive savings on an informative new webcast, as well as attendance at their major conference, Digital Hollywood Fall, from October 20-23 at the Ritz Carlton in Marina del Rey, California.

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Sign up for LIMA’s Digital Seminar in Toronto on Oct. 21st!

In the increasingly fragmented multiplatform world, one of the biggest challenges for any marketer is to craft a strategy to effectively reach a target audience. YouTube? Facebook? Instagram? Television? Mobile? (Fill in the blank)? What’s the right combination? People are consuming media of all sorts in a variety of ways, so how does a property owner build awareness, develop brand

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Webinar Next Week: What You Need to Know About Licensing in Mexico

Mexico has a vibrant licensing business but, as in any other market, a brand owner or licensee coming from outside needs to be aware of the ins and outs of doing business there.  Join LIMA on Wednesday, October 1st from 12:00-1:30pm EDT for a broad look at the Mexican retail, licensing and marketing landscape, as well as some of the most important factors

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