LIMA News

LIMA Partners with UL for Global Testing Services

LIMA is proud to partner with UL (Underwriters Laboratories), a global safety science leader, to provide our members with exclusive savings on product testing and consulting services. UL is a widely-respected company in its field that provides vital services LIMA members can utilize to help ensure their products meet all of the latest safety guidelines for consumer use. LIMA members

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Now Taking Reservations for the LIMA Members Meeting Lounge!

As a benefit to our members, LIMA will once again offer a meeting area, The LIMA Member Meeting Lounge, on the show floor at Licensing Expo on June 9-11. This year, we are also offering Toy Industry Association members the opportunity to book meetings in the lounge. Table space is limited and may be reserved in advance for those members

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Licensing Expo 2015 Keynote Panel to Focus on Future of Retail

New York, NY, March 11, 2015 – Faced with an ever-evolving consumer marketplace and retail landscape, licensing executives will get a chance to gain insights from an exciting panel of top merchants and brand experts during the Executive Keynote Panel that will kick off Licensing Expo 2015, sponsored by LIMA and owned and organized by UBM Advanstar. The keynote session

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New Webinar 5/20: Defining Terms of Engagement — Plans, Strategies, & Tactics

Before you execute anything in licensing and marketing, you need an idea; a reason to be. It ignites the objective. Then a strategy (what needs doing) followed by tactical execution (the how). Understanding the use and sequencing of each step will help determine how successfully you’re able to monetize and maximize brand potential. LIMA’s webinar series continues in May with

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LIMA UK Licensing Essentials Course & Spring Fling This Thursday – Last Chance to Register!

LIMA UK ANNOUNCES SPEAKER LINEUP FOR ANNUAL SPRING LICENSING ESSENTIALS COURSE LIMA will host its annual UK Licensing Essentials Course on 7th May at 54 Buckingham Gate in London. Among the hot topics to be covered during this full day of education and networking are “How to Make Licensing Work In-store” and “The Effect of Traditional vs. Digital Play Patterns

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Licensing University™ and CLS Registration Open

Licensing University™ The 2015 Licensing University™ conference program, produced by LIMA, will take place June 8-11 during Licensing Expo in Las Vegas.  The program features 21 seminars exploring a broad range of topics for industry newcomers and experienced executives alike, including retail strategies, sports, social media and more.  LIMA will also introduce a new series of 16 short, interactive roundtable discussions on hot

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2015 LIMA Licensing Awards Nominees Announced!

2015 LIMA Awards Nominees Stay tuned:  Online voting will open soon! CELEBRITY or MUSIC PROGRAM Property                                                                                                                  Owner/Agent One Direction……………………………… Modest Management/Global Merchandising Services Ltd. Scandale Paris………………………….. Halle Berry and Hop Lun (HK) Ltd./Creative Artists Agency Skinnygirl…………………………………………………………. Bethenny Frankel/Creative Artists Agency CHARACTER or TOY BRAND PROGRAM Property                                                                                                                  Owner/Agent Care Bears and Little Twin Stars……. AG Properties and Sanrio, Inc./Mindworks Entertainment Filly……………………………………………………………………………………………

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Webinar This Wednesday: How Much are Your Brand Assets/Licenses Really Worth?

Last Chance to Register! Don’t miss LIMA’s latest webinar “How Much are Your Brand Assets/Licenses Really Worth?” this Wednesday, April 29! Executives from Consor will discuss various aspects of how to value brand assets and licenses. They’ll look at the relative value to licensee and/or licensor, what can be assigned a value, and the process, using real life case studies

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Last Chance! NYC Spring Networking Event Tomorrow!

New York Spring Networking – April 28 Register Now! Join your licensing colleagues on Tuesday, April 28 from 6-8 pm for a night of spring networking in NYC, just steps away from Times Square.  Enjoy beer, wine and canapes outdoors on The Terrace at the Hyatt Times Square, located on the second floor of this chic, modern new hotel. Register

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Tribute Book Deadline Approaching!

Each June at the LIMA Licensing Excellence Awards, we honor our esteemed colleagues nominated for the Licensing Hall of Fame and thank all those who support our efforts on behalf of the Children’s Brain Tumor Foundation (CBTF). In 2015, these two focuses are more closely linked than ever, as our Hall of Fame inductee is the remarkable Cheryl Stoebenau.  As

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