Mattel Cites ‘Very Difficult’ Holiday Season

Despite saying that it made up the $600 million in revenue tied to its since-departed Disney Princess license and soft sales of Monster High merchandise, Mattel reported full-year sales fell 4% to $5.4 billion amid a “very difficult” holiday selling season, outgoing Mattel CEO Christopher Sinclair told analysts on Thursday. The loss of the Disney Princess license to Hasbro was

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Big E-commerce Retailer Said to Be in Line for Craftsman

Stanley Black & Decker CEO James Loree says the company is in discussions with a “large” ecommerce retailer to carry Craftsman products once it completes its purchase of the Craftsman brand from Sears Holdings later this year. The retailer found Craftsman to be among the top failed search terms for consumers visiting its site, Loree said. SBD expects Craftsman to

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Warner Interactive Buys Former Disney Developer

Warner Bros. Interactive Entertainment will expand its licensing with Disney, having acquired the company’s former game developer Avalanche Software, a spokesman said. Under Warner Bros., Avalanche will remain based in Salt Lake City and release a licensed Cars 3 title later this year, development of which was started prior to Disney shutting down its Infinity business in 2016. Warner Bros.

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Meredith Cites Walmart Change in Licensing Revenue Drop

Meredith Corp.’s revenue from licensing dropped in the 2nd quarter ended Dec. 31 due partly to changes in royalty recognition under an earlier 3-year renewal of its agreement with Walmart, CFO Joseph Ceryaneo told analysts in releasing earnings on Wednesday. Meredith’s licensing activities are highlighted by its direct Walmart relationship and the long-running Better Homes and Gardens realty license with

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Her Universe Relaunches Website

Her Universe relaunches its web site as one of its first public changes since being acquired by Hot Topic last fall. “Please know that going forward our goal is to have more plus sizes than ever before,” Her Universe Founder Ashley Eckstein said in a letter to customers posted on the site. At the time of Her Universe’s sale, Eckstein

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Nutella Non-Food Licensing “A Marketing Exercise”

Ferrero is using the non-food licensing program for its Nutella brand through Global Icons “as a marketing exercise and not so much a revenue opportunity,” says Global Icons’ Bill McClinton. Global Icons aims to reach agreements for premium apparel and accessories, footwear and home furnishings.

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Synergies Abound as Funko Buys Underground Toys

Funko acquires Underground Toys, setting the stage for expanding distribution in international markets and extending its reach in licensed housewares. In buying London-based Underground for an undisclosed sum, Funko will take over their European product distribution. Funko has annual revenue of around $400 million, with 88 licenses. While the companies share many of the same licenses, Underground has several that

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Chuck E Cheese Apparel Launches

Amid reports of a potential IPO, the Chuck E Cheese’s restaurant chain formally launches licensed apparel with Signorelli Group’s 12-piece collection that will be available in Q2, targeting specialty retailers, says Cynthia Modders, whose Firefly Brand Management agency has handled the brand since last April. Signorelli, which sells a range of licensed apparel under its Project Karma brand -–Marvel Entertainment,

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Perry Ellis Takes Nike Swim to LATAM

Perry Ellis International, struck a series of distribution agreements for its licensed Nike Swim line, bringing it into Latin America for the first time. R1 Sports Ltda (Brazil), Uldin SA (Argentina, Paraguay and Uruguay) and Superdeporte Plus Peru S.A.C. (Peru, Bolivia,and Ecuador), will distribute a line of men’s, women’s and children’s swimwear to sporting goods and department stores and specialty

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Skee-Ball Discloses Multiple Deals

Bey Tek Games strikes a series of licensing agreements for Skee-Ball products, the first since it acquired the iconic 108-year-old company last year. Dimensional Branding Group, which has represented Skee-Ball since 2007, struck deals across a software app (Ocean Media), slot machines (Bally’s), state lottery tickets (Alchemy 3), online social gaming (Zynga) and desktop games (Running Press Books). Full-Circle United

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