Aeropostale Relaunching 500 Stores

Aeropostale is reopening 500 stores this week, with a marketing campaign to kick off Feb. 17 highlighting the brand’s new positioning under owner Authentic Brands Group (ABG). The chain’s Herald Square stores in New York this week features signs promoting the marketing campaign and promising new apparel and store designs for the spring. The retailer’s new focus, which includes licensing

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Licensing Ahead as Gildan Wins American Apparel Auction?

Licensing is among the options Gildan is weighing for its proposed purchase of American Apparel brand, says a Gildan spokesman. Gildan emerged the winner in the bidding for bankrupt retailer American Apparel’s IP assets, but only after increasing its auction bid to $88 million from $66 million. The deal is expected to close in February and plans will be further

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Representation News

Global Icons is representing the Magic Chef brand as the appliance brand ventures into licensing for the first time. The hiring of Global Icons follows the arrival at Magic Chef of Senior Licensing Dir. Ted Kochowicz last July to head up inbound licensing for the brand. Parent MCA has deployed the Magic Chef brand, first introduced in 1929, across beverage

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World of Coffee launches Jack Daniel’s

World of Coffee launches Jack Daniel’s Tennessee Whiskey coffee, entering the licensing business for the first time. The coffee initially is being sold in 8.8-oz tins ($21.95) and 1.5-ounce gift bags ($6.95) through Jack Daniel’s retail stores in Lynchburg, KY and Nashville, TN and its website. Distribution will expand during 2017, says World of Coffee’s Jackie Newman. First Colony Coffee

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Panama Jack Name Licensed for Mexican Resorts

Panama Jack is making its first play for the resort business. The brand signed a deal with Playa Hotel and Resorts to apply its name to the 470-room Gran Caribe and 287-room Gran Porto in Playa Del Carmen and Cancun, Mexico. Terms weren’t disclosed, but the rebranding will be complete by late 2017, Panama Jack says. The plans call for

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Licensing News from CES

Licensing was in evidence at last week’s International CES in Las Vegas. A brief sampling: *Curtis International affiliate Display-Vu re-launched RCA TVs under a new agreement with licensor Technicolor. The pact represents an expansion of Curtis’ agreement for the RCA brand in Canada and replaces Technicolor’s previous licensee Activeon. Display-Vu also will sell mobile devices and major appliances under the

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Five Below Cuts Forecast

Five Below reduces its revenue forecast for Q4 ended Jan. 28 to $386-$388 million from $391-$397 million amid performance from licensed and trend-driven merchandise that didn’t reach year-ago levels, when it was boosted by strong sales of Shopkins, adult coloring books and Star Wars merchandise. The forecast for Q4 a same-store sales increase also was lowered to 1% from 2-3%.

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Party City Buys Back Franchises

Party City buys 18 franchised stores across four states from Sam Rubenstein for $15 million as the 750-store chain continues a long-term strategy to return franchised locations to company ownership, Party City VP Deborah Belevan tells us. “As franchised stores become available we will continue to buy them,” says Belevan. The 18 stores had combined sales of $34 million. Party

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Jazwares Gets “Ben & Holly” Master Toy License for North America

Entertainment One taps Jazwares as master toy licensee as TV series “Ben & Holly’s Little Kingdom” kicks off licensing program for North America. Jazwares, also is Entertainment One’s master toy licensee for Peppa Pig, will deliver a range of products in August, including action figures, vehicles and playsets. The series, which launched a licensing program in the UK with Character

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Hostess Licenses Brands to Nestle for Ice Cream

Hostess Brands, building on its recent IPO, signs a licensing agreement with Nestle for Twinkies, Sno Balls and Hostess Cupcakes ice cream, potentially generating “millions” in incremental gross margin dollars, investment firm Dane Capital Management said in a research note. A Nestle spokeswoman confirmed the agreement, but declined further comment. Hostess officials weren’t available for comment. “Although ice cream could

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