Rovio Opens London Development Studio

Rovio Entertainment opens a new development studio in London to create new, non-Angry Birds titles and work alongside a licensing group there, says a company spokesman. The first titles from the London operation will likely emerge in 2018 with staff there expected to grow to 20 employees within two years. The London studio is headed by Mark Sorrell, who previously

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Bendon Limited Merges With Naked Brand

Bendon Limited expands into sleepwear, merging with the Naked Brand Group. Bendon, whose licenses include Heidi Klum and Stella McCartney lingerie and swimwear, also sells products under its own Bendon, Bendon Man, Davenport and other brands through 4,000 stores and operates 60 locations in Australia, New Zealand and Ireland. Naked Brand sells men’s and women’s intimate apparel and sleepwear through

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Corus Relies on New Launches to Increase Licensing

Corus Entertainment’s merchandise and distribution business will post high single-digit to low double-digit percentage sales growth late this year as Nelvana Enterprise’s new TV series launch, Corus executives told analysts. Merchandise and distribution revenue in fiscal Q1 ended Nov. 30 declined to $18 million from $22 million a year earlier amid delays in TV series production. The shortfall in sales

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Mattel Names Google Exec as New CEO

Margo Georgiadis, ex-Google, will become Mattel CEO effective Feb. 8, replacing Christopher Sinclair, who has been interim CEO since Bryan Stockton’s departure in January 2015. Georgiadis has been President, Americas at Google from snce 2011, leading the company’s commercial operations and advertising sales in the US, Canada, and Latin America. She was previously Chief Operating Officer at Groupon and Chief Marketing Officer at Discover

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Exclusive Survey Results: Licensing Execs Positive About 2017 Prospects, Though Political Climate Tests Their Confidence

Perhaps it’s the uncertainty emanating from the political winds buffeting some of the world’s major economies, but licensing professionals who responded to our flash survey (conducted in December and early January) are slightly less bullish than in past years on overall prospects for their licensing businesses for the new year. That’s not to say that most aren’t predicting jumps in

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Oyo Sports and Bridge Direct Partner on League Licenses

Oyo Sports and The Bridge Direct have forged a partnership, sharing professional sports league licenses and manufacturing for toy minifigure construction kits. The alliance will launch at the Sports Licensing and Tailgate Show in Las Vegas with the first products (NBA kits) arriving in Q3, says Oyo’s Daryl McKay. The products will be sold under the Oyo brand. Prior to

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Hostess Maps Out Nestle Ice Cream Plans

Hostess’ licensing agreement with Nestle for ice cream will “add more value” to the company’s trademarks and expand its reach in the frozen food aisle, Hostess CEO William Toler told investors at the ICR conference Jan. 10 in Orlando. The licensed products start this month with Ding Dong ice cream sandwiches being sold through Kroger and will expand in the

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Aeropostale Relaunching 500 Stores

Aeropostale is reopening 500 stores this week, with a marketing campaign to kick off Feb. 17 highlighting the brand’s new positioning under owner Authentic Brands Group (ABG). The chain’s Herald Square stores in New York this week features signs promoting the marketing campaign and promising new apparel and store designs for the spring. The retailer’s new focus, which includes licensing

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Licensing Ahead as Gildan Wins American Apparel Auction?

Licensing is among the options Gildan is weighing for its proposed purchase of American Apparel brand, says a Gildan spokesman. Gildan emerged the winner in the bidding for bankrupt retailer American Apparel’s IP assets, but only after increasing its auction bid to $88 million from $66 million. The deal is expected to close in February and plans will be further

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Representation News

Global Icons is representing the Magic Chef brand as the appliance brand ventures into licensing for the first time. The hiring of Global Icons follows the arrival at Magic Chef of Senior Licensing Dir. Ted Kochowicz last July to head up inbound licensing for the brand. Parent MCA has deployed the Magic Chef brand, first introduced in 1929, across beverage

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