Loot Crate Launching MLB Boxes

Loot Crate signs with Major League Baseball (MLB), giving the subscription box service long-sought access to sports licensing, says David Morris, SVP Operations. The first mystery boxes will start with 10 teams – New York Yankees, New York Mets, Los Angeles Dodgers, Boston Red Sox, Chicago Cubs, Texas Rangers, Detroit Tigers, Kansas City Royals, St. Louis Cardinals and San Francisco

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Target to Launch Multiple Proprietary Brands

Target, in a bid to help reverse declining sales, will launch a dozen proprietary brands during the next two years in striving for a merchandise mix that separates the chain from its competitors, COO John Mulligan told investors. Target didn’t release details on the new brands, but their addition could “touch $10 billion of current volume” across apparel, home products,

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Licensed VR Rides Help Boost Six Flags Attendance

Virtual reality (VR) rides, including three carrying the Superman brand, helped boost attendance at Six Flags Entertainment parks in 2016, Six Flags executives told analysts. Six Flags installed 19 VR-based roller coasters in 12 parks last year, including Superman Ride of Steel (Marlboro, MD), Krypton Coaster (Agawam, MA) and Superman Ultimate Flight (San Antonio, TX). Six Flags’ park attendance increased

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Hasbro Readying Playskool Baby Brand for Licensing

Hasbro is planning a North American licensing program for its Playskool Baby brand, with the first products to arrive in 2018, says Hasbro’s Simon Waters. The program launched in Malaysia last fall using Hasbro characters such as Mr. Potato Head with licensees in infant apparel, teething rings and other products. “The whole idea is it’s a collection and we will

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Adler Scaling Back Licensing Program

Home products designer Jonathan Adler, who made a major push in licensing three years ago, is scaling back his program, says a company spokesman. “We are trying to focus on expanding our core” internally developed lines including furniture, says an Adler spokesman. Adler is continuing agreements with REM (eyewear), Robert Abbey (chandeliers) and Speck Products (iPhone cases) and Kravet (fabrics).

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XYZPrinting Weighs Licensed Characters For 3D Printers

What is old is new again. 3D printer supplier XYZPrinting is seeking character licensing agreements as moves to expand the retail market for its da Vinci Jr. models, says Frank Peng, Sales and Marketing Manager. The printer is being sold through 650 Barnes and Noble stores and 95 Best Buy locations as well as online through Amazon, Michaels Stores and

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Jakks Posts Q4 Sales Gain, ‘Weakness’ in Key Licenses

Jakks Pacific’s Q4 net loss narrowed slightly to $7.6 million on a slight gain in sales to $167 million despite “weakness in some key licenses” including Star Wars and Frozen, company executives told analysts. The downturn in revenue from Star Wars and Frozen products came as the overall retail business turned “sharply negative” for most of December, reversing what had

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Iconix Q4 Net Loss Widens on Lower Sales

Iconix Brand Group will take $443 million in impairment charges against Q4 earnings, including $70 million related to trademarks, amid continuing efforts to right its menswear business. Iconix’s men’s business, which includes the Pony, Starter, Ecko, Rocawear, Ed Hardy and other brands, posted a sharp rise in operating income in Q4 ended Dec. 31 to $7.3 million despite a 10%

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News and Notes

Jinx Collectibles and apparel supplier Jinx makes a play in e-sports licensing. Jinx developed its Pro line in signing licensing and sponsorship deals with esports clubs Team Liquid and Echo Fox, says Jinx’s Zac Scuffham. Jinx also works with e-sports leagues to make official jerseys for events and tournaments, including The eSports Association (TESPA) that oversees collegiate esports. Agencies Epic

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Seven 20 Brands (Former Underground Toys U.S.) To Focus on Housewares, Toys

Underground Toys’ U.S. division has renamed itself Seven 20 Brands, separating from its former UK parent with a sharp focus on entertainment brand housewares products and plans to expand in toys, Seven 20’s Matthew Wozniak told us. The move follows the sale of Underground Toys’ UK operations to Funko earlier this year, but was in the works since last April,

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