Mattel Forecasting Flat Revenue for Year, Potentially Ending Five Straight Years of Sales Declines

Mattel is forecasting revenue in 2019 will be flat with the year ended Dec. 31,  due partly to its being “extremely bullish” on expected sales of Cars 4-related toys and potentially ending five straight years of revenue declines, President Richard Dickson said in releasing Q1 earnings. Disney/Pixar Animation’s Cars 4 film is slated for release in the U.S. on June

...

Executives

Former Zodiak Kids CEO Jean-Philippe Randisi and ITV Studios Executive Trudi Hayward form UK-based bRand-Ward agency with a focus on children’s IP. Initial clients include China’s Hengxin Shambala Kids (“Book Hungry Bears”) and Paris-based Cyber Group Studios (“Gigantosaurus”)… Lynn Whitney, ex-Warner Bros., appointed EVP of Global Paid Media, Partnerships, Promotions and Consumer Products at Lionsgate Entertainment… Changes at Burlington Stores: former Ross Stores executive

...

Stanley Black & Decker to Expand Craftsman Distribution

Stanley Black & Decker’s (SBD) Craftsman brand, which includes an extensive licensing program, will be chainwide at Lowe’s by Q2 with distribution widening to other retailers in early second half, said CEO James Loree in releasing earnings for Q1 ended March 30. Craftsman products, sold also through some Ace Hardware and Farm & Fleet stores and on Amazon, is expected

...

Cherokee Changing Corporate Name, Broadening Licensing Strategy

Cherokee is changing its name to Apex Global Brands and “mining” its heritage IP for new licensing extensions, CEO Henry Stupp said in releasing earnings for Q4 ended Feb. 2. Heritage brands being targeted for new licensing deals include Tony Hawk, Cherokee and Sideout — the latter originally a men’s beachwear brand that Cherokee acquired in 1997, but which has

...

Miffy Licensing to Focus on Classic Designs

The Miffy brand is being refreshed and relaunched in the U.S. with a focus on the classic designs of Dutch artist Dick Bruna, says Debra Joester of The Joester Loria Group, which began representing the property for North America in January.  “A dynamic new YouTube channel managed by DHX, continued social media and influencer campaigns from Goodman Media and Miffy’s

...

Hasbro Partner Brand Revenue Declines, Outbound Licensing Increases

Hasbro partner brand revenue declined 14% to $170 million in Q1 ended March 31, due largely to the timing of new film releases, while revenue from its entertainment, (outbound) licensing and digital business jumped 24% to $92 million, the company said in releasing earnings. The partner business is expected to increase over the balance of the year as key licensed

...

Build-A-Bear Workshop’s Commercial Revenue Increases on Licensing Deals

Build-A-Bear’s Workshop’s “commercial revenue” rose 7.4% to $6.6 million in the year ended Feb. 2, due largely outbound licensing deals, the company said in its 10K. The sector accounted for 1.9% of Build-A-Bear’s total revenue, up from 1.6% a year earlier. The commercial business also includes royalties tied to sales at 97 franchised stores in eight countries, the largest markets

...

Co-Branded Tetris, Sanrio Products to Launch

Co-Branded products pairing the Tetris brand with Sanrio’s character will launch in June, as the first element in a multiyear partnership between Sanrio and Blue Planet Software. Co-branded t-shirts, sweatshirts, sleepwear are expected to initially feature Tetris imagery with Sanrio’s non-Hello Kitty characters (Chococat, Gudetama and others), and add Hello Kitty items closer to that brand’s 45th anniversary in November.

...

Netflix Pledges to be ‘More Fully Transparent” with Viewership Data

Netflix is continuing to release viewership numbers – data long-sought by the licensing community – in an effort to be “more fully transparent” about the programming subscribers are watching globally, Chief Content Officer Ted Sarandos said as the company released its Q1 earnings. Netflix historically has withheld viewership data, information that is key to deciding whether IP is ripe for

...

Hip Hop Brand Fubu Seeking to Expand Licensing in U.S

Hip hop brand Fubu, which hit its peak in the late 1990s, is attempting a U.S. comeback with a sharp focus on licensing. The label, founded as a headwear brand in the early 1990s by Daymond John (now a star of Shark Tank) and three friends, largely left the U.S. market in 2003 save for licensed footwear, and shifted focus

...