Executives

Veronica Hart named Executive VP, Star Trek Global Franchise Management, as CBS Television forms Star Trek Global Franchise Group. She’ll also continue to run Consumer Products across CBS brands. Management of the Star Trek group includes John Van Citters, named late last year as VP Star Trek Brand Development; Yasmin Elachi, Director of Star Trek Content; and Gabrielle Oliff, formerly

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Zynga Expects Bulk of Revenue from Licensed Titles in 2020

While Zynga has “soft” launched a “Game of Thrones” (GoT) social slot machine mobile game in Mexico and Thailand, new licensed titles aren’t expected to be “major contributor” to revenue until 2020, company executives told analysts in releasing Q1 earnings. GoT, which became available for download in April, is the first of a trio of properties (with Star Wars and

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Agencies and Consultants

IMG  now handles licensing for Dolly Parton as the singer seeks deals across a broad range of home, apparel and beauty. Parton switched agents last year to Endeavor, largely because of its branding and licensing skills. Endeavor was formed in 2017 from WME/IMG (William Morris Endeavor Entertainment and IMG Worldwide)… Broad Street Licensing Group now represents Biglari Holdings’ Maxim Media, returning

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Peanuts Deal for Apple Streaming Service ‘Doubled’ Brand’s Value, DHX Says

Peanuts Worldwide’s content deal for Apple’s new streaming service “doubled” the brand’s value, with licensing and consumer products among the major beneficiaries, DHX VP David Regan said today at the ThinkEquity investor conference in New York. Under the agreement, DHX will work with Apple to produce new Peanuts series and specials for a service that is expected to launch later

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SeaWorld Terminates China Licensing Deal, Six Flags Pursuing International Expansion

Theme park operators SeaWorld Entertainment and Six Flags Entertainment are reporting mixed results from international expansion plans. Six Flags licensee Riverside Investment Group Co., after earlier regulatory delays in China, is “proceeding very nicely” with plans for a park in Haiyan, China that is slated to open in 2020, Six Flags CEO Jim Reid-Anderson said. Riverside also expects to get

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Toy Companies Making Sustainability Moves

“Sustainable materials are something that comes up in many conversations with toy companies,” says Jeffries & Co.’s Stephanie Wissink. “It is increasingly on consumers’ minds, so clearly it is going to be important to them (toy companies)” to have a program for sustainable materials in packaging and products in place going forward. Plastics are at the core of many toys,

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Sustainability Beginning to Impact Licensed Products and Marketing Messages

With the growing use of sustainable materials across a wide variety of consumer goods, consciousness about the materials that go into products is starting to be felt in mainstream licensing. Driven by the attitudes of millennials, Gen Z and other youthful segments, and the rise of their own corporate social responsibility programs, brand owners have been dipping their toes into

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Blockbuster Branded Game Launching at Target

The once sprawling Blockbuster Video chain may be down to one store, but its brand lives on. Family party game developer Big Potato and Spin Master are launching a Blockbuster-licensed card game ($19.99) exclusively at Target on May 5, as part of a larger agreement in which Spin Master is distributing the UK firm’s 15 titles in U.S. under a

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Private Equity Firms Launch Bid for Parques Reunidos

Three private equity firms are launching a $702.7 million takeover bid for Parques Reunidos that would take the licensed theme park operator private. Piolin Bidco, which includes the Swedish firm EQT Fund Management as well as Miles Capital and Corporcion Finaniera Alba, is offering $15.60 a share, for 55.79 percent of the Parques Reunidos, valuing the Madrid-based company at $1.3

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Rachael Hale Brand Launches at Bed, Bath and Beyond

Britannica Home Fashions launches a multi-product Rachael Hale collection chainwide and online at Bed Bath and Beyond, the brand’s first at a national chain since Jewel Branding & Licensing acquired it a year ago. The line, which initially consists of 57 SKUs, features Hale’s animal images across hooded towels, reversible throws, door stops, spinner luggage, stainless steel water bottles and

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