Dollar General Adds Lego Sets

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Dollar General is carrying Lego sets for the first time, joining the list of retailers expanding their toy selection in the wake of Toys R Us closing.

Licenses in the 15-item assortment include Marvel Super Heroes (Thor, Groot) and Batman v. Harley Quinn sets priced up to $20. The products are being sold chainwide through Dollar General stores and its web site.

The Lego assortment is part of a broad effort by dollar stores to carry licensed merchandise. Dollar General also has Disney-licensed goods including Cars 3 merchandise as well as Despicable Me and PJ Masks toys.

Dollar’s push in toys comes as it continues to expand with plans to open 975 U.S. stores in 2019, up from 900 this year. The new stores include 10 DGX stores, which at 4,800 sq. ft. are about half the size of a standard Dollar General and are designed for urban locations. Dollar General has opened three DGX stores since 2016.

The company’s net income rose 32% to $334.1 million in Q3 ended Nov. 2 as sales increased 8.5% to $6.4 billion.