Global Retail and Other Revenues Generated by Licensed Goods and Services Grew 3.3% to $271.6B in 2017

Retail and other revenue generated globally by the trademark licensing business in 2017  rose 3.3 percent to  $271.6B, according to results from the 4th Annual Global Licensing Industry Survey released by the International Licensing Industry Merchandisers’ Association (LIMA). Royalties generated by those revenues in 2017 rose 2.6 percent from a year earlier to $14.5B. The slightly lower increase in royalty

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Amazon Uses Keynote to Highlight Launch of Merch Collab by Amazon

At the Keynote session at Licensing Expo in Las Vegas yesterday, Amazon launched Merch Collab by Amazon, bringing together brands and a group of about 150 artists to produce licensed apparel and other products. The program, in development for about a year and in testing for six months with CBS Consumer Products, Cartoon Network, Hybrid Apparel and YouTube influencer Shane

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Activision Launches Licensing for Overwatch League

One of the areas the licensing community is watching as a potential growth category is eGaming. The global marketplace is rife with a wide variety of game platforms, leagues, teams (many of which compete in several different games) and business models. The merchandise licensing aspect of the business is still very much in the developmental stage. For its part, Activision

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Lionsgate Readies New Licensing Programs for Starz

With the Starz cable channel slated to feature nearly all original content by 2020, Lionsgate is moving to expand its licensing for Starz-owned IP, says Sheila Clarke of Lionsgate. There were licensing programs in place for “Ash vs. Evil Dead” and crime drama “Power” when Lionsgate bought Starz in 2016, but the studio is including them in a new direct-to-consumer

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Sanrio Readying New Strategy for Brands

Sanrio is parting with its “Hello Sanrio” strategy for broadening awareness and licensing of its characters as it seeks to attract millennials to brands beyond Hello Kitty, COO Craig Takiguchi tells us. The new approach focuses on short-form video, digital gaming, social media and other interactive technology and live events. “Looking back what we used was the equity of Hello

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Inside Licensing News and Notes, May 21, 2018

Beanstalk’s Tinderbox Readies eSports Company ESL for Licensing Beanstalk’s Tinderbox division is handling licensing for the online gaming league and broadcaster ESL in North America and Europe, bringing the agency into eSports for the first time. Beanstalk will seek agreements for ESL in apparel, consumer electronics, audio and gaming accessories and gift and novelty. Germany-based ESL (formerly the Electronic Sports

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Macy’s Readies Plans for Story-Themed Shops

Macy’s, having acquired themed-store operator Story, is readying “expressions” of the format for its own department stores, CEO Jeffrey Gennette told analysts. The effort will be headed by Story founder Rachel Shechtman, newly named as Macy’s Brand Experience Officer reporting to President Hal Lawton, who will work across marketing and merchandising to create curated collections. The form that Story will

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Inside Licensing News and Notes, May 18, 2018

BuzzFeed Signs Licensing Deals for Goodful Brand BuzzFeed discloses its first licensing agreements for the Goodful brand with Conair Corp. (Cuisinart), Epoca International, AeroGrow International and  Welspun Corp.  First products are slated to arrive by September. The Goodful brand primarily focuses on healthy food and wellness videos, mostly viewed on Facebook, amassing about 20 million followers since launching in September

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Inside Licensing News and Notes, May 17, 2018

J.C. Penney Readying Fanatics In-Store Shops J.C. Penney is readying Fanatics in-store shops for 700 locations this summer as it moves to expand its activewear apparel business, CEO Marvin Ellison told analysts. While Penney has deployed its private label Xersion and Authentic Brands Group’s Tapout brand in activewear in the past, the Fanatics assortment will help the chain catch up

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Sony Buying Stake in Peanuts

Sony Music Entertainment (Japan) (SMEJ) is buying a major but non-controlling stake in Peanuts, acquiring 49% of DHX Media’s 80% ownership for $185 million. Once the deal is complete, DHX will own 41% of Peanuts, Sony will own 39%; the family of Charles M. Schulz continues to control the remaining 20%. The deal comes a year after DHX paid $345

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