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Nuremberg Toy Fair
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February 21 @ 5:30 pm - 7:30 pm

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LIMA at the LicenseTalks, Spielwarenmesse 2019

The International Toy Fair reopens on the 30th of January and the Licensing Industry Merchandisers Association (LIMA) is not only present with a booth in the foyer of Hall 12.0, but also a part of the LicenseTalks from January 30 to February 01, 2019 The ToyBusiness Forum in Hall 3A provides the perfect setting for this. Daily from 10:30 to 11:30.

The program:

Wednesday, January 30:  Basics of the licensing business and market overview

  • A Look into the Future – Worldwide License Trends,  Peter Hollo, LIMA.
  • The Importance of Licenses – Numbers, Data, Facts. Martin Brochstein, LIMA, New York / USA

Thursday, January 31:  Toys, Technology and Licenses

  • Technology as a Toy,  Matthew Beecher, Blizzard Entertainment, Irvine, CA / USA. Steven Ekstract, License Global, New York / USA, Sam Ferguson, Jazwares, London / UK.

Friday, February 01:  The entertainment influence in the toy industry

  • The license in the marketing mix – so a license can also push your business! Joachim Knödler, Copyright Promotions Licensing Group (CPLG), Munich
  • Toy Market: Success Factor Licenses. Werner Lenzner, Simba Dickie Group, Fürth
  • How to create unforgettable experiences in retail! Sebastian Seppelt, Viacom / Nickelodeon Consumer Products, Berlin

Details

Start:
January 30, 2019 8:00 am
End:
February 3, 2019 5:00 pm
Category:
Website:
https://www.spielwarenmesse.de/?L=1