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LIMA Japan Retail Marketing Study Group Meeting: Views on the History of Character Merchandising
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March 21 - 24

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The topic for LIMA Japan’s next Retail Marketing Study Group, hosted by Hasa Co., Ltd., will be the history of character merchandising in Japan. Hiroaki Hasa, Hasa Co.’s CEO, will talk about character merchandising in Japan from the 1950’s to the 1990’s. He will share his views on how the Japanese market for characters developed in its own unique way against the social background at the time. He will also drawn upon the differences with the U.S. market which had matured far earlier than Japan.


Hasa will also present his thoughts on bricks-and-mortar retail and the challenges it faces in the expanding e-commerce sector.
The event is in Japanese-language only.

Date & Time: Thursday 21 June from 13.00 to 16.00. Doors open 12:30.
Venue: CROSSCOOP Aoyama Seminar Room

9F, Landwork Aoyama Bldg., 2-7-26 Kita-Aoyama, Tokyo

Map: http://www.licensing.or.jp/access/


Event Registration (Japanese-language only): Free for LIMA members, Potential LIMA Members and Hasa Group 83 Members


English-language Enquiries: info@licensing.or.jp


June 21, 2018 @ 01:00 PM
June 21, 2018 @ 04:00 PM


CROSSCOOP Aoyama Seminar Room
9F, Landwork Aoyama Bldg., 2-7-26 26 Kita-Aoyama, Tokyo Japan