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Latin America Day of Licensing
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November 8 @ 8:00 am - 5:00 pm

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That’s right, LIMA is going to Lima! LATAM is the fourth largest region for retail sales of licensed merchandise in the world and the fastest-growing region in the world, according to the 2018 LIMA Global Licensing Study. Interested in expanding your business into this burgeoning market?…

Join LIMA for our third annual Latin American licensing conference and showcase, Latin America Day of Licensing 2018, on November 8 in Lima, Peru. This informative event will provide brand owners, agents, licensees, retailers and other related business professionals the opportunity to network and grow their business in the Latin American market.

Latin America Day of Licensing will feature tabletop exhibits by agents and brands, as well as an opportunity to learn from licensing professionals in the region on a variety of Latin America-focused topics, including:

HOW TO BUILD YOUR BRAND USING THE LICENSING MODEL
This session will feature case studies on how new and struggling brands reinvented themselves into successful enterprises by using the opportunities made available to them by licensing.  The discussion will focus on the qualities a brand must have to be licensed, and how to build a brand with a successful licensing program as the ultimate goal.

Speaker: Michael Prada, Senior Licensee Manager for Latam, Sesame​ Workshop

THE VALUE OF BRAND EXPERIENCE
Making the consumer feel good strengthens the business.  Realizing that generating experiences and / or valuable content is a key to generating customer and brand preference.  Consumers make decisions based on experiences – and now more than ever - these customers are in the search of new experiences. This session will address how to create brand memorability and how to be disruptive. Two levers for growth.
Speaker: Catalina Bonnet – Country Manager Kantar Milllward Brown

 

Why Peru?

Over the past decade, Peru has been the fastest growing economy in Latin America with a 5.5% average annual growth rate, and the region’s second lowest inflation rate at 3.6%. Peru maintains the highest consumer confidence levels in Latin America. With a population of 32 million, Peru stands as the third largest market in Latin America and has the highest spending per capita on licensed products and services in the region. It is also ideally situated to attract attendance from all of Latin America.

Agenda

 

 

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Here is a partial list of the companies who will participate as exhibitors and sponsors: 

 

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Join Us!

For more information on how to sponsor, exhibit and attend Latin America Day of Licensing, please go to: http://www.latinamericalicensing.org.pe/nosotros

You can also contact Olga Pinzon at olga.pinzon@grupodecorse.com or +51 98933 1380.

REGISTER NOW

Download the the guidebook here: 

Details

Start:
November 08, 2018 @ 08:00 AM
End:
November 08, 2018 @ 05:00 PM
Category:
Website:
http://www.latinamericalicensing.org.pe/

Venue

Hotel Atton San Isidro
Av Jorge Basadre 595 San Isidro, 15073 Peru