Incoming Board of Directors Bios

Liza Abrams, Senior Vice President, Global Licensing & Marketing, Sakar International

Liza Abrams Headshot 2017She has extensive experience with youth entertainment and brand licensing. Since 2006, she has managed licensing domestically and abroad across Sakar International’s many entertainment and corporate brand licensors including Altec Lansing, Cartoon Network, Discovery, Disney, DreamWorks, Hasbro, Kodak, Marvel, Mattel, MGA, Nickelodeon, Polaroid, Sanrio, Sharper Image, Targus, and Warner Bros. Liza also handles the firm’s global public relations and advertising initiatives for licensing and led the company to a LIMA award win for its line of Crayola brand digital cameras. Prior to her work at Sakar International, Liza worked from 1999 to 2005 at 4Kids Entertainment.


Naz Amarchi-Cuevas, Head of Licensing, SYBO Games

Naz 020Naz brings know-how and creativity to integrate the company and its top mobile gaming brand, Subway Surfers,further within the entertainment space.

Naz has cultivated co-branding entertainment partnerships between movie studios, juggernaut franchises, as well as nostalgic brands including Lucas for Star Wars, 20th Century Fox for Rio, and Hasbro for Transformers.  Under her leadership, Rovio’s Angry Birds business amassed 500+ partners with products on shelves in more than 150 countries worldwide across multiple product categories.


Sam Ferguson, Vice President, Global Licensing, Jazwares

Sam_Ferguson_high (2)Sam currently manages Animal Jam, Minecraft and Roblox portfolios and is involved in content creation with YouTube. Sam started his career with Global Brands Group, and held positions at Beanstalk and Mind Candy, fulfilling roles as an Agent, Licensor and Licensee, bringing a strong element of experience in the digital space through the eyes of a Brand Owner and Licensee. He feels it is important to educate members about the dynamic shift in the licensing world, where the next new entertainment brand is born on YouTube rather than linear TV. Sam has developed content for digital based brands and has been a speaker at many licensing and toy programs in the US and the UK.


Bill Patterson, Vice President, OpSec Security, Inc.

003Bill is directly involved with OpSec Security’s largest licensing clients including Major League Baseball, National Basketball Association, National Football League, Major League Soccer, Collegiate Licensed Properties Association, NASCAR, World Wrestling Entertainment, New York City (FDNY/NYPD), and others. OpSec works with top brand owners in fighting the ever-increasing problems of counterfeiting and unauthorized gray market manufacturing.



Jason Sutton, Vice President of Licensing, Polaroid

screen_shot_2018-05-31_at_10.29.41_amJason is responsible fordeveloping new business opportunities and expanding Polaroid’s iconic brand globally; their licensing program encompasses imaging, consumer electronics, mobile apps, lifestyle products and branded retail stores.

Jason has been active in the licensing industry as a LIMA member for 15 years, attending licensing tradeshows around the world and major shows across an array of product and service categories. He has participated as a key speaker on multiple licensing panel discussions in US and international markets. Jason has also been a mentor, working with individuals who are new to the industry and has been involved with universities to introduce licensing to students.


Takanori Ueno, is General Manager of the Licensing Department for Laura Ashley Japan Co., Ltd.

Takanori_UenoTaka has been a LIMA Japan board member for four years and is also an active member of The Intellectual Property Association of Japan. His goal is to be the bridge linking both parties – one as academic and the other as industrial – to create new networking and business opportunities.