LIMA Licensing Blog

LIMA Marketing

Top 10 Things You Need to Know Before You Go to Expo

Licensing Expo is the biggest event of the year. It can be intimidating, trying to prepare and make sure all of your bases are covered.

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Oliver Herzfeld

Prince’s Post-Mortem Publicity Rights

This post originally appeared on Forbes.com. Prince famously told Rolling Stone in 1996 “If you don’t own your masters, your master owns you.” That quote referred to copyright ownership of the master rights (a.k.a. recording rights) of the actual sound recordings of Prince’s musical works. But what about Prince’s other intellectual property rights? While the press has given a lot

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Allison Ames

Keeping Up With Clean: Consumers Drive Brands in the Food Industry

It goes without saying that the needs of consumers and the roles that brands play to satisfy those needs intersect. Socially conscious consumerism is placing more and more demands on brands in all corners of business. Consumers want products and services produced responsibly.  This is particularly evident in the food industry, primarily driven by the “clean label movement.”  Influenced by

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Tony Bugg

The Enduring Power of Real Superheroes

On the back of the premiere of the latest Warner Bros. movie, Batman V Superman, Dawn of Justice, there has been much commentary as to whether or not this movie would live up to the expectation of its superhero predecessors.

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Christian Fortmann, LL.M.

What Can You Expect to Get Out of LIMA’s Mind Mix?

LIMA Mind Mix®: what can you expect to get out of the event? Have you ever had this common experience? Bring a bunch of people working in the licensing industry together in any given place, and you have a lively discussion about which property worked and why, where royalties are going, whether China is still the right place to manufacture,

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Kelvyn Gardner

‘Tis the Season to Go Shopping

Over the last ten years subsequent surveys by a variety of researchers have clearly identified the favourite ‘out of home’ activity among Brits: shopping. Yes, forget the great god of association football, or walking the dog, or gardening, or the myriad other traditional things to do outside – even going to the pub is surpassed. Shopping rules. As we are

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Allison Ames

A Tough Mudder for Retailers

If you think holiday shoppers are the frantic ones, think again. It’s getting hard core for retailers today and the competition for the ultimate prize of share of wallet has become akin to a Tough Mudder for merchants. I don’t know about you, but seeing holiday sales and promotions beginning as early as September gives me more anxiety as a

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The Who & Why of Auditing for Licensing

With 2015 coming to a close and planning/budgeting for next year underway, now is the time to consider an audit plan for 2016. While many brand owners are familiar with the audit process and its benefits, there are still too many that have never put an audit plan into place. If you fall into that latter category, here’s a quick

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Jeff Lotman

5 Strategies Brand Owners can Learn from Donald Trump’s Licensing Empire

5 Strategies Brand Owners can Learn from Donald Trump’s Licensing Empire   by Jeff Lotman   Skeptics may doubt the Donald’s credentials as a politician up to the demands of the Oval Office, there’s no denying that Donald Trump is a savvy businessman who has made billions on real estate and a host of other income streams. Presidential hopefuls have

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Three Days in the Licensing Hot-House: Reflections on BLE

The mannequins have been packed away , the graphics stored and the business cards categorised – it’s a week after Brand License Europe and it is a good time to reflect on what light the show shined on the UK and European Licensing industries. My perspective is as an exhibitor and as an independent Licensing Agency. We were situated on

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