LIMA Licensing Blog

Marty Brochstein

Challenges in the Videogame Category

The fact that the third quarter numbers published earlier this week by NPD Group, GfK Chart-Track Ltd and Enterbrain showed a decline in unit sales of videogame software couldn’t have surprised anyone vaguely familiar with the category. In Japan, unit sales were off 15% from the year-earlier period (which itself was off 20% from the same quarter in 2007). In

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Marty Brochstein

How far do rights extend?

Attorneys are always trying to get the broadest possible rights for their employers and clients. Here, via the Wall Street Journal, is a look at exactly how far some are willing to go: http://online.wsj.com/article/SB125658217507308619.html

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Marty Brochstein

Early Notes and Observations about the Disney-Marvel deal

Notes and observations about the deal announced this morning through which Disney agrees to acquire Marvel for cash and stock totaling about $4 billion… For those who haven’t seen it, the official release is at http://corporate.disney.go.com/news/corporate/2009/2009_0831_DISNEY_AND_MARVEL_ENTERTAINMENT.html Having listened in on the joint conference call for financial analysts this morning, I’ll leave it to others for the lengthy big-picture exposition of

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Marty Brochstein

Bud Light Fan Cans Seem To Skirt Edge Of Court Ruling

An article in the Wall Street Journal today highlights complaints registered by some collegiate authorities about the “Fan Can” promotion recently launched by Anheuser-Busch’s Bud Light brand. (Seehttp://online.wsj.com/article/SB125081310939148053.html) The promotion involves the beer being marketed in cans of 27 different color combinations that mirror the colors used by major colleges. Obviously, the specific color combos are being marketed in the

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Marty Brochstein

Topps Reportedly Gets Exclusive Baseball card Deal From MLB

The New York Times reports today that Topps has become MLB’s exclusive trading card licensee, the latest step in an ongoing move by the major sports leagues toward exclusivity. For baseball, that pattern reached a fever pitch in the early part of this decade, when it announced six major long-term exclusivity deals in apparel and headwear that netted it hundreds

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Marty Brochstein

Are U.S. Sports Teams Competitors Or Collections of Partners?

Word has just come down that the U.S. Supreme Court has agreed to hear a suit by American Needle Inc. that challenges the NFL’s power to grant exclusive licenses on behalf of all its teams violates Federal antitrust law. The case potentially will produce a verdict that affects the four major U.S. sports leagues, all of whom work under a

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Marty Brochstein

First Impressions of Licensing Expo

Some initial observations having arrived home from “Licensing Camp” — the first Las Vegas-staged Licensing International Expo: 1. I call it Licensing Camp because, for better or worse, that’s what the week often seemed like. The Mandalay Bay complex, stretching from the Luxor through the Convention Center, was the literal center of the licensing universe. Both good and bad behavior

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Marty Brochstein

From The Bottom Line, Summer ’09: Change Is Inevitable. Deal With It.

The retail business is one of continual change. Some of the shifts are swift and obvious, and others are more subtle. One of the keys to success is staying attuned to both kinds, and to figuring out which of the shifts are short-term, and which have more lasting implications. The history of retailing is one of new formats and store

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Marty Brochstein

As You Start To Use Bloggers As A Marketing Tool….

… some interesting ethical and regulatory issues come into play. How much  do you have to disclose about your relationship with a blogger who’s writing something about your product? Are there any real rules, or is this the Wild Wild West? An interesting column on the subject (and subsequent discussion) is in Ad Age Daily, authored by Josh Bernoff. Go

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Marty Brochstein

An Exciting, Strategic Keynote At Licensing Expo

Just in case you’ve missed our emails… Mark your calendar to come hear Dan Stanek, EVP of consulting group TNS Retail Forward in the first-ever FREE Keynote Session at Licensing Expo. Dan’s a dynamic speaker, and will address the ongoing shifts in consumer attitudes and shopping patterns, and give insights into which of those shifts are likely to be short-term

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