LIMA Licensing Blog

flip Comes to the UK

Eagle-eyed LIMA members will have already seen the addition to the events calendar of a flip networking evening in London during Brand License Europe 2010.

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Leveraging the emotion of the moment

All licensing is built around emotion. A brand might evoke trust, nostalgia, ruggedness or some other property. A character might play on humor, cuteness or some other feeling. Sports licensing is built on team identification, the classic logo, or maybe commemoration of an achievement.

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Is Comic-Con Too Big For Its Own Good?

Yogi Berra – the Hall of Fame baseball player perhaps better known for his alleged malaprops than for his considerable playing skills – was once quoted as having said about a restaurant: “Nobody goes there anymore. It’s always too crowded.” The irony of that remark popped into my mind over the past week whenever anybody asked me about this year’s

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A personal reflection on Lois Sloane

It says a lot about Lois Sloane that she chose to name her agency SloaneVision Unlimited. As a creative thinker and marketer, her vision wasn’t limited to replicating that which had come before, but rather moved well — to use a tired but appropriate phrase — outside the box. It was apparent by the large number of licensing people who

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A visit to India

I attended and spoke at a two-day Brand Licensing and Merchandising Show, staged earlier this month in New Delhi by License India.  Licensing is still a relatively small business in India, and this event – more workshop and seminar than show — is one of many being assembled by License India in Delhi, Mumbai and Bangalore to help build the

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TIA Asks Members To Thwart NYC Phthalate/BPA Ban

The Toy Industry Association sent an alert to its NY-based members this week, asking them to contact City Council members urging defeat of a bill that would ban the use of phthalates and BPA in toys sold in New York City. The text of the TIA alert is reproduced below: Dear New York City Toy Industry Representative: We need your

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UK Spring Fling rocks again!

A sunny Thursday in London and we’re in town for the LIMA Licensing Essentials Course and Spring Fling. We’ve enjoyed record attendances for our last few seminars so we’re all a little disappointed that we’re down on numbers for the full day. On the plus side we had a number of key retailers send staff as part of the ‘retail

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Sean John/Macy’s Deal Brings Questions For Licensees

Today’s  announcement that Macy’s has become the exclusive U.S. department store retailer of Sean John men’s sportswear is only the latest in a long line of retailer moves that is having a profound effect on the licensing business. In a phased rollout beginning in Spring 2011, Macy’s and macys.com will be the only retailers selling the line outside Sean John’s

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Iconix Gets A True Icon

This morning’s announcement of the purchase of  the Peanuts characters and United Media Licensing by a  joint venture formed by the heretofore fashion-centric Iconix Brand Group and the family of Peanuts icon Charles Schulz is indeed a stunner.  There have been many rumored suitors since UM parent E.W. Scripps announced earlier this year that it was looking to dispose of

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Developing The Next Generation of Licensing Professionals

I spent an interesting afternoon last week listening to Michael Stone’s guest lecture to 35 students in an MBA class at Boston University. The 90-minute lecture – initiated via an initial contact by LIMA — was part of a branding course taught by Associate Professor Susan Fournier. Interestingly, Stone’s opening thesis didn’t present licensing overtly as a brand enhancement and

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