For the Kids…
Meet Anna. Five years old, cute as a button, and braver than could be imagined.
As a toddler, Anna was diagnosed with a brain tumor. At a time when her parents should have been happily focused on their daughter’s new discoveries and milestones, they were instead faced with the harsh reality that their precious child had cancer.
Anna underwent chemotherapy and other extensive procedures, including a stem cell transplant. Thankfully, the treatments were a success and Anna can now declare herself a cancer survivor.
To tell you the truth, she’s actually more interested in declaring herself a big sister. She is sweet, affectionate, good with her baby sister, and eager to show off any new talent she has.
This is who we are fighting for.
Children like Anna so bravely face the battle of a lifetime, when their lives have only just begun. They do it with the fearfulness and resiliency of youth – and with the hope that tomorrow will bring change.
We, the licensing community, have the opportunity to be that change.
We, the licensing community, are already making a difference.
The Children’s Brain Tumor Tissue Consortium is at the epicenter of our fundraising campaign. This unique project is a collaborative research effort by doctors from four hospitals working together to analyze tissue samples – samples they are able to acquire through the generosity of the licensing industry.
We can literally see our dollars at work in their research!
Right now, LIMA’s leadership in this effort is enabling Children’s Hospital of Philadelphia to undertake new research to identify the underlying causes of and treatments for brain and spinal cord tumors.
We have raised nearly $4 million for Children’s Brain Tumor Foundation (CBTF), and have set a goal to raise an additional $5 million in the next five years – all for the Tissue Consortium, where 100% of the money donated goes directly to this vital research.
No one can change a child’s cancer diagnosis, but the generosity of the licensing community can ultimately change what that diagnosis will mean.
We often hear the words of Ghandi quoted “Be the change you want to see in the world.” They ring so incredibly true in our fight for the children of CBTF. We have the opportunity to create change by funding research. We have the opportunity to make a difference for children like Anna.
Be a hero to a child, and help save the bravest among us.
We’re counting on your support.
Cheryl Stoebenau is President of CAS Marketing, Co-Chair of the Charity Committee and a current member of the LIMA Board of Directors.