LIMA Announces New Members to Board of Directors

Cindy Levitt, Senior Vice President Licensing at Hot Topic, BoxLunch & Her Universe, has been elected Chairperson of the Board of the International Licensing Industry Merchandisers’ Association (LIMA). She succeeds Ciarán Coyle of Electrolux Global Marketing, who has completed a two-year-term.  Jay Asher, Partner at Brandgenuity, was elected by the members of the Board of Directors as Vice Chairman, and

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LIMA Announces 2018 International Licensing Awards Winners

Las Vegas, NV, May 22, 2018 –  Sally Hansen’s Crayola Insta-Dry nail color collection was named the recipient of the first-ever LIMA Community Choice Award at tonight’s 2018 LIMA International Licensing Awards. Spirit Halloween took home Retailer of the Year for the program it assembled surrounding Netflix’s Stranger Things, while Amazon received top Digital Product honors for its Sesame Street Alexa

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Global Revenue from Licensed Goods and Services Grows to US$271.6 Billion

Retail and related revenue generated globally by the trademark licensing business in 2017 rose 3.3% to US$271.6B, according to results from the Annual Global Licensing Industry Survey released today by LIMA. Royalty revenue from sales of licensed merchandise and services rose 2.6% to $14.5 billion. Entertainment/Character licensing remains the largest industry category, accounting for $121.5 billion, or 44.7% of the

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How Brands are Making Real Money Selling Virtual Goods

At first glance it can seem almost too good to be true. Products that offer infinite scalability with minimal overhead, that can move from concept to market in a matter of days without the hassle of manufacturing or distribution. And yet this is exactly the kind of real-world, money-making opportunity available to brands willing to enter the bold new arena of

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“The Megapower of Kid Fans” – LIMA and The NPD Group Kick Off Executive Breakfast Series on June 12 in NYC! Registration Now Open

LIMA and The NPD Group have announced a quarterly Executive Breakfast Series, launching Tuesday, June 12 at Steelcase in New York City with The Megapower of Kid Fans – how today’s digital-savvy kids are upending the traditional model of content, and what it means for your licensing business. NPD Entertainment’s Kristen McLean will explore how children are upending the traditional models of

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LIMA MindMix™: Licensing 2025 Set for June 27 in London

Where Smart Thinking Happens New York, NY, May 2, 2018 – The International Licensing Industry Merchandisers’ Association (LIMA) will hold its third annual MindMix™ event on June 27, 2018 in London, UK.  This one-day C-level event brings together business and thought leaders for high-level dialogue about the technological, social and commercial forces that will shape the global licensing and marketing

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Licensing Expo 2018 Solidified as the Premier Event for Sports Licensing

Providing Professional Athletes and Teams with Opportunities to Build and Expand Their Brands with Licensing Santa Monica, CA (April 17, 2018) – Licensing Expo, the world’s largest and most influential brand licensing industry event, today announced that it will feature the world’s leading professional sports associations and sports-focused licensing agencies at Licensing Expo 2018. As licensed sports properties continue to

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Social Media Influencers Leverage Built-In Authority To Support Their Own Brands

With thousands and sometimes millions of followers, social media influencers are rapidly staking their claim to licensing turf once reserved solely for TV, film, music or sports celebrities. Yet unlike performers whose popularity tend to soar (or dive) around a new film, TV show, concert tour or championship, influencers have a built-in sense of authority on particular subjects plus constant

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Amazon VP to Deliver Keynote at Licensing Expo 2018

Nicholas Denissen, vice president, Amazon to discuss the evolving retail landscape and customer expectations SANTA MONICA, Calif. (April 10, 2018) –Licensing Expo, the world’s largest and most influential brand licensing industry event, today announced that Nicholas Denissen, vice president, Amazon, will lead the opening keynote at Licensing Expo 2018. Denissen will take the stage on Tuesday, May 22, from 8

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2018 LIMA Rising Stars Named!

LIMA has announced the recipients of this year’s Rising Stars Award. This accomplished group of young professionals will be recognized at the LIMA’s International Licensing Awards Ceremony on Tuesday, May 22 during Licensing Expo. This year’s Rising Stars Award winners are as follows: Mandy Bardisbanian, Buyer – Cosmetics, Hot Topic Fernanda Coutinho, Associate Director, Brand Management, Beanstalk Peter Cross, Brand Manager,

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