Harness Comic-Con Fandom Year-Round

Harness Comic-Con Fandom Year-Round Virtual goods are quickly becoming a lucrative way for brands to drive fan engagement, and growth. Fans are the lifeblood of any brand, and nowhere is that more evident than at the San Diego Convention Center in late July.  And so, as enthusiasts from around world converge at Comic Con to celebrate, share and even embody

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LIMA Names Elite Roster of Moderators for MindMix™ London

New York, NY, June 4, 2018 – The International Licensing Industry Merchandisers’ Association (LIMA) is excited to announce the final agenda for the third annual MindMix™ taking place June 27 in London, UK.  This one-day executive event brings together business and thought leaders for high-level dialogue around the theme Licensing 2025 – the technological, social and commercial forces that will

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Congratulations to the 2017-18 CLS Graduates!

LIMA would like to congratulate the graduates of the 2017-18 Coursework in Licensing Studies program! Once again, our CLS students have gone above and beyond in pursuit of licensing knowledge by completing this 60-hour intensive program. We recognize them for their hard work and dedication to licensing excellence – and, for the next three years, they will carry the distinction of Qualified

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LIMA Announces 2018 International Licensing Awards Winners

Las Vegas, NV, May 22, 2018 –  Sally Hansen’s Crayola Insta-Dry nail color collection was named the recipient of the first-ever LIMA Community Choice Award at tonight’s 2018 LIMA International Licensing Awards. Spirit Halloween took home Retailer of the Year for the program it assembled surrounding Netflix’s Stranger Things, while Amazon received top Digital Product honors for its Sesame Street Alexa

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LIMA MindMix™: Licensing 2025 Set for June 27 in London

Where Smart Thinking Happens New York, NY, May 2, 2018 – The International Licensing Industry Merchandisers’ Association (LIMA) will hold its third annual MindMix™ event on June 27, 2018 in London, UK.  This one-day C-level event brings together business and thought leaders for high-level dialogue about the technological, social and commercial forces that will shape the global licensing and marketing

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Licensing Expo 2018 Solidified as the Premier Event for Sports Licensing

Providing Professional Athletes and Teams with Opportunities to Build and Expand Their Brands with Licensing Santa Monica, CA (April 17, 2018) – Licensing Expo, the world’s largest and most influential brand licensing industry event, today announced that it will feature the world’s leading professional sports associations and sports-focused licensing agencies at Licensing Expo 2018. As licensed sports properties continue to

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Social Media Influencers Leverage Built-In Authority To Support Their Own Brands

With thousands and sometimes millions of followers, social media influencers are rapidly staking their claim to licensing turf once reserved solely for TV, film, music or sports celebrities. Yet unlike performers whose popularity tend to soar (or dive) around a new film, TV show, concert tour or championship, influencers have a built-in sense of authority on particular subjects plus constant

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Amazon VP to Deliver Keynote at Licensing Expo 2018

Nicholas Denissen, vice president, Amazon to discuss the evolving retail landscape and customer expectations SANTA MONICA, Calif. (April 10, 2018) –Licensing Expo, the world’s largest and most influential brand licensing industry event, today announced that Nicholas Denissen, vice president, Amazon, will lead the opening keynote at Licensing Expo 2018. Denissen will take the stage on Tuesday, May 22, from 8

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2018 LIMA Rising Stars Named!

LIMA has announced the recipients of this year’s Rising Stars Award. This accomplished group of young professionals will be recognized at the LIMA’s International Licensing Awards Ceremony on Tuesday, May 22 during Licensing Expo. This year’s Rising Stars Award winners are as follows: Mandy Bardisbanian, Buyer – Cosmetics, Hot Topic Fernanda Coutinho, Associate Director, Brand Management, Beanstalk Peter Cross, Brand Manager,

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LIMA Announces 2018 International Licensing Awards Nominees

LIMA has finalized the ballot for the 2018 International Licensing Awards! A total of 132 nominees from 16 countries were named and will vie for the industry’s most prestigious and globally-recognized honor. A record 42% of this year’s nominees originate from outside the U.S. – up from 25 percent from last year – demonstrating the increasing international reach of the awards program. “This

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