Canine Social Media

Posted by Marty Brochstein on January 21, 2010

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Ran into an unexpected licensing application during a trip through Mattel’s pre-Toy Fair sneak preview. Under its Radica brand, the company this fall will introduce Twitter-licensed  “Puppy Tweets” — a system that includes an electronic tag to be hung from a dog’s collar, a USB receiver, and a software download. Create  a Twitter™ account for the dog and voila, messages appropriate to the dog’s activity level are tweeted to your account. Mattel’s example of one of the hundreds of sample messages:   “I finally caught that tail I’ve been chasing and…OOUUUCHH!” Retail price is planned at $29.99