Monthly Archive: May 2019

The Compliance Issue You Can’t Afford to Ignore

Good licensed merchandise is indistinguishable from a brand’s core offering, but the very uniformity that makes for successful licensed products, can also be an overlooked vulnerability.   Brands are increasingly aware that ethical business practices are essential to consumer loyalty. In fact, many brands are making their social responsibility efforts a centerpiece of their offering (think Tom’s or Burt’s Bees).