Monthly Archive: May 2018

LIMA Announces New Members to Board of Directors

Cindy Levitt, Senior Vice President Licensing at Hot Topic, BoxLunch & Her Universe, has been elected Chairperson of the Board of the International Licensing Industry Merchandisers’ Association (LIMA). She succeeds Ciarán Coyle of Electrolux Global Marketing, who has completed a two-year-term.  Jay Asher, Partner at Brandgenuity, was elected by the members of the Board of Directors as Vice Chairman, and

...

LIMA Announces 2018 International Licensing Awards Winners

Las Vegas, NV, May 22, 2018 –  Sally Hansen’s Crayola Insta-Dry nail color collection was named the recipient of the first-ever LIMA Community Choice Award at tonight’s 2018 LIMA International Licensing Awards. Spirit Halloween took home Retailer of the Year for the program it assembled surrounding Netflix’s Stranger Things, while Amazon received top Digital Product honors for its Sesame Street Alexa

...

Global Revenue from Licensed Goods and Services Grows to US$271.6 Billion

Retail and related revenue generated globally by the trademark licensing business in 2017 rose 3.3% to US$271.6B, according to results from the Annual Global Licensing Industry Survey released today by LIMA. Royalty revenue from sales of licensed merchandise and services rose 2.6% to $14.5 billion. Entertainment/Character licensing remains the largest industry category, accounting for $121.5 billion, or 44.7% of the

...

How Brands are Making Real Money Selling Virtual Goods

At first glance it can seem almost too good to be true. Products that offer infinite scalability with minimal overhead, that can move from concept to market in a matter of days without the hassle of manufacturing or distribution. And yet this is exactly the kind of real-world, money-making opportunity available to brands willing to enter the bold new arena of

...

“The Megapower of Kid Fans” – LIMA and The NPD Group Kick Off Executive Breakfast Series on June 12 in NYC! Registration Now Open

LIMA and The NPD Group have announced a quarterly Executive Breakfast Series, launching Tuesday, June 12 at Steelcase in New York City with The Megapower of Kid Fans – how today’s digital-savvy kids are upending the traditional model of content, and what it means for your licensing business. NPD Entertainment’s Kristen McLean will explore how children are upending the traditional models of

...

LIMA MindMix™: Licensing 2025 Set for June 27 in London

Where Smart Thinking Happens New York, NY, May 2, 2018 – The International Licensing Industry Merchandisers’ Association (LIMA) will hold its third annual MindMix™ event on June 27, 2018 in London, UK.  This one-day C-level event brings together business and thought leaders for high-level dialogue about the technological, social and commercial forces that will shape the global licensing and marketing

...