Monthly Archive: October 2017

Utku Tansel

Brand and Lifestyle Licensing: A Lucrative Business

As explored in Euromonitor International’s “Global Trends Shaping Brand and Lifestyle Licensing Part 1” report, brand and lifestyle licensing is increasingly an area of focus for many companies. It is a lucrative space which presents broader business options and multiple opportunities by provoking new revenue streams. Many franchises aspire to be true lifestyle brands aiming to have a presence beyond

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