Yearly Archive: 2017

Kalle Törmä

Artificial Intelligence Will Take Brand Licensing Operations to Next Level

The world of brand licensing is ever-changing, with new technologies quickly shifting the environment and shaping new, unique licensed products. But how about the operations side in the licensing business? How could artificial intelligence, or AI, help brand licensing businesses to grow and improve? AI is clearly here to stay. Global businesses are harnessing its power and the brand licensing

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Good Christmas Presence for Licensing at Retail in the UK

The Christmas bells have been jingling since mid-November in the UK retail market but it remains to be seen if this early start to Christmas trade will get the tills ringing. Christmas is clearly a key time for retailers and as a retail facing industry licensing plays a part in it. Often it is a time that retailers turn to licensing for categories like gifting

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Utku Tansel

Brand and Lifestyle Licensing: One Customer = Multiple Opportunities

As investigated in Euromonitor International’s “Global Trends Shaping Brand and Lifestyle Licensing Part 2” report, brand and lifestyle licensing presents unique opportunities for businesses. It is a distinctive way of connecting with consumers on different platforms. Many companies trademark their established brands/properties to other companies enabling the company to expand its brand equity to new areas and most importantly to

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Oliver Herzfeld

Thelonious Monk And The Perils Of Oral Agreements

Original Article Source: Forbes.com An old quip that is widely misattributed to the famous movie producer Samuel Goldwyn states “a verbal contract isn’t worth the paper it’s written on.” The truth is, with only a few exceptions, oral agreements are legal, valid and binding. However, oral agreements present other difficulties and challenges apart from enforceability. A lawsuit recently commenced by the Estate of Thelonious

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Utku Tansel

Brand and Lifestyle Licensing: A Lucrative Business

As explored in Euromonitor International’s “Global Trends Shaping Brand and Lifestyle Licensing Part 1” report, brand and lifestyle licensing is increasingly an area of focus for many companies. It is a lucrative space which presents broader business options and multiple opportunities by provoking new revenue streams. Many franchises aspire to be true lifestyle brands aiming to have a presence beyond

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Marty Brochstein

A Global Business Needs Local Knowledge

This post appears in the current issue of Total Licensing The notion that “all politics is local” is most often credited to a former Speaker of the U.S. House of Representatives, Thomas “Tip” O’Neill, accentuating the idea that politicians need to intimately understand the nuances of what makes their constituents tick in order to win elections and stay in office.

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Oliver Herzfeld

Who Owns Tom Clancy’s Fictional Character Jack Ryan?

This article originally appeared in Forbes.   Tom Clancy’s widow, Alexandra Clancy, recently commenced a lawsuit against the personal representative of her late husband’s estate, J. W. Thompson Webb, to determine the ownership of the author’s most famous fictional character, Jack Ryan. Clancy’s widow believes Jack Ryan is owned by Clancy’s estate and claims Webb has wrongfully entered into agreements that have surrendered

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Oliver Herzfeld

How to Establish a World-Class Corporate Brand Licensing Program: Part Three

This article originally appeared in Forbes. In the first installment of this three-part series (available here), I commenced a survey and analysis of the key processes and procedures in establishing a corporate brand licensing program by covering how to get started, strategic planning, and teams, processes and tools. In the second installment (available here), I covered licensee selection and negotiation, the license

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Celso Rafael

Celebrating 10 Years of Expo Licensing Brazil

It is no news that Brazil is going thru a huge political crisis that affects the country’s economy and has undermined consumer and investors’ confidence however, it seems there is a breath of new air in the licensing industry and the business community seems to agree that we start to see the light at the end of the tunnel, generating

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Utku Tansel

Licensed to Wear: Licensed Fashion is Exploding

As explored in Euromonitor International’s “Global Licensing Trends in Adult Fashion” report, licensed fashion is on fire. It permeates all aspects of the apparel and footwear business and cuts across all demographics, ages and regions. While evergreen characters go strong, fashion, corporate trademark/brand, fashion, sports, music and celebrity licensing all battle for a greater share. As fast fashion and athleisure

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