Monthly Archive: October 2016

The Playtex Brand Signs New Licensee Ginsey

Ginsey Home Solutions Unveils Playtex Bath Line & Potty Training with Potty GenieTMTechnology New York, NY (October 24, 2016) – Edgewell Personal Care, owner of the leading infant and toddler care brand, Playtex, has announced that it has licensed the Playtex brand to Ginsey Home Solutions, a manufacturer of innovative home décor and juvenile products. Ginsey will develop and launch

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Nickelodeon Consumer Products Signs 13-Year-Old Sensation JoJo Siwa to New Licensing Program

NEW YORK–Oct. 27, 2016– Nickelodeon announced today an exclusive licensing partnership deal with JoJo Siwa to develop a line of consumer products inspired by the 13-year-old singer, dancer, actress and social media influencer. Nickelodeon will seek major merchandising and promotional partners, spanning categories including apparel, home furnishings, toys, publishing and more. “JoJo Siwa is a great young talent who our

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A New Era of Social IP: Mattel and Tencent QQ Announce Launch of Strategic Licensing Partnership

Shanghai, China, October 19, 2016 – Today Mattel, the world’s leader in the design, manufacture and marketing of toys, and Tencent QQ, China’s largest social networking platform, announced the launch of a new strategic licensing partnership. Mattel and Tencent QQ will explore innovative crossover cooperation models for the toy industry and social networking IP, bringing Chinese youth additional entertainment and

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Premium Chinese-grown Animation IP Bodhi and Friends Marks Their First Step Towards Going Global by Being The First Chinese IP to Collaborate With The World’s Biggest Toy Company, Mattel

(19 Oct 2016, Shanghai) Bodhi and Friends, a chart-topping 3D animation brand, announced today at Shanghai International Exhibition Center the commencement of their collaboration with Mattel Inc (“Mattel”), the largest toy company in the world. Century Innovative Technology (“CIT”), the company behind Bodhi and Friends, officially licenses the animation IP to Mattel for developing and distributing toys around the world,

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Mattel unveils first third-party consumer products licensing partnership in China

Mattel and Silvergate Media announce new partnership for Octonauts franchise - the first third-party brand consumer products program to be managed by Mattel in China Partnership underscores Mattel’s commitment to building powerful franchises Mattel remains a top licensor of choice in China and Asia, with over 110 licensees and three years of double-digit growth, driven by its region-wide licensing network and innovative third-party licensing partnerships [Shanghai, China – October 17, 2016] – Mattel today announced a new agreement with U.K.’s Silvergate

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C3 Entertainment, Inc. Licenses The Three Stooges Brand to The Whispering Imps For High End

  GLENDALE, CA – October 24, 2016 – C3 Entertainment, Inc. announced a license to the Whispering Imps® for The Three Stooges® brand to create a luxury line of collector’s playing cards. The product is expected to be available for the holiday shopping season on www.WhisperingImps.com. The Whispering Imps® will create a trio of distinctive decks designed by renowned playing

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New Era to Become the Official Headwear Partner of the NBA, WNBA and NBA D-League

– Expanded Global Licensing Partnership to Begin with 2017 NBA Draft Cap – NEW YORK, Oct. 24, 2016 – New Era and the National Basketball Association (NBA) announced today an expanded global licensing partnership that makes the brand the official authentic headwear provider of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League). As the league’s

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Sony Pictures Television Networks Acquires Stake in Global Kids Svod Platform ‘Hopster’

London, Thursday 20th October 9:00 (BST) 2016: Sony Pictures Television Networks has today announced it has taken a minority stake in Hopster, a leading global pre-school SVOD platform, becoming a strategic equity investor and taking a seat on the company’s Board. The investment complements SPT Networks’ growing kid’s portfolio, particularly in the UK, where SPT Networks’ linear and AVOD services

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American Girl Brings Joy To Every Girl This Holiday Season

New Dolls, Books, Movies, and Accessories Offer Hours of Meaningful Play MIDDLETON, Wis., Oct. 18, 2016 /PRNewswire/ — American Girl has something special for every girl’s holiday wish list—from newly released dolls that inspire girls to lift their voices and be a good friend to new movie specials, advice books, construction sets, and cooking kits that are sure to engage

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American Girl Debuts First-Ever Animated Series Episodes Based On New WellieWishers Line For Younger Girls

Amazon Prime Video to be the exclusive premium subscription home for the new 26-episode series available for Prime members to enjoy at no additional cost to their membership–the first episode of the series will be available for free to all Amazon customers on October 14 MIDDLETON, Wis., Oct. 12, 2016 /PRNewswire/ — American Girl, a premium brand for girls and

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