Monthly Archive: October 2016

Christina Jordan

Did You Know…

Licensing is a marketing and brand extension tool widely used by everyone from major corporations to the smallest of businesses. Entertainment, sports and fashion are the areas of licensing most readily apparent to consumers, but this global business reaches into the worlds of corporate brands, art, publishing, colleges and non-profit groups, to name a few. Did You Know… Home Décor

Tony Bugg

The Relevance of Local Market Leadership

LIMA ticked over its 30th year in 2015 and, over more recent years, the membership base has continued to show positive growth internationally. To this end, more than half of our members now reside outside of North America. We now have local offices in the UK, Germany, Japan, China, Mexico and here in Australia. We also have professional representation in

Utku Tansel

Experiential Licensing Brings Brand New Cross-Industry Prospects

As I explore in our “Experiential Licensing: Consumer Fundamentals Falling into Place” Global Briefing, today’s consumers are increasingly redefining their values and priorities, leading to the birth of a new consumerism. “Experiencing is everything” phenomenon is driving growth in sports/music licensing and theme parks/themed travel. Thus, themed flights/holidays, themed hotels and cruises enjoy growing popularity. This trend also presents many

Nick Manzo

YPN Blog: My First Licensing Expo

The licensing industry is a melting pot filled with diverse professionals, brands, and characters – but also teeming with young talent ready to make their mark on the licensing world. Before these young professionals can make their claim as a true licensing veteran, though, there is one rite of passage any licensing professional must make: attending the annual LIMA Licensing